Brendan Giesick | The Evolution of MSP Leadership

About this episode

Brendan Giesick discusses his journey in the MSP industry and the importance of strategic client engagement.

In this engaging episode of MSP Business School, host Brian Doyle welcomes Brendan Giesick, the industrious CRO of Adams Brown Technology. They delve into Brendan's unique journey into the MSP industry, illustrating his transition from a business major with ambitions in retail marketing to a key figure in managed services. Brendan shares insightful anecdotes from his experiences, highlighting the valuable lessons learned from his mentors and career pivots that led him to his current role at Adams Brown. The conversation unravels the distinctions between established MSP organizations like Gilmore Solutions and the startup environment at Adams Brown Technology. Emphasizing the importance of relationship-building, Brendan discusses how their approach to client onboarding and strategic alignment has been pivotal in their success. Key discussions ensue about the critical need for MSPs to engage with clients' C-suites, paving the way for deeper strategic relationships. The episode also explores the shift towards strategic IT conversations, AI applications, and how these elements are shaping the future of the MSP landscape. Key Takeaways: Strategic Client Engagement: Building strategic…

People in this episode

Host: Brian Doyle

Guest: Brendan Giesick

Topics covered

• MSP leadership
• client engagement
• strategic relationships
• career transitions
• IT conversations
• AI applications

Keywords

• MSP
• leadership
• client onboarding
• strategic alignment
• C-suite engagement
• AI in IT
• career pivots

Mentioned in this episode

Organizations: Adams Brown Technology, Gilmore Solutions

More episodes of MSP Business School

• Dori Spade | Why Sales and Service Misalignment Is Costing You Deals · May 5, 2026 · 28 min
• Amy Babinchak | Avoid These Costly Mistakes When Selling Your MSP · April 28, 2026 · 32 min
• Sean Sweeney | Navigating Enterprise Challenges as an MSP · April 21, 2026 · 25 min
• The Gap Between What You Sell and What Clients Hear · April 7, 2026 · 33 min
• Josh Hohbein | Simplifying Security Without Sacrificing Protection · March 31, 2026 · 26 min
• The Blueprint for a High-Impact vCIO Program · March 17, 2026 · 20 min