Dori Spade | Why Sales and Service Misalignment Is Costing You Deals

About this episode

Dori Spade discusses the impact of sales and service misalignment on MSPs and shares strategies for improvement.

In this episode of MSP Business School, host Brian Doyle welcomes Dori Spade, founder of Call to Action, to delve into the intricacies of the MSP industry. Dori shares her extensive experience in the field, discussing the common issues of misalignment between sales and service teams and how she addresses these through her "Seamless Sales Delivery Model." With a rich background that spans both leadership and operational roles within MSPs, Dori provides insights into how organizations can improve their service delivery to boost client retention and enhance sales performance. Dori emphasizes the significance of trust within teams and with prospective clients, pointing out how an integrated approach between sales and service sectors can result in higher close ratios and better client retention rates. She shares practical strategies like involving multiple team members in the sales process, which not only builds trust but also showcases a cohesive unit to clients. Additionally, Dori touches on the early stages of AI adoption within MSPs, likening it to previous shifts toward cybersecurity services. Her experience-backed advice is designed to equip MSPs with strategies for smooth…

People in this episode

Host: Brian Doyle

Guest: Dori Spade

Topics covered

• sales and service alignment
• client retention
• MSP industry
• trust building
• AI adoption
• sales performance
• Seamless Sales Delivery Model

Keywords

• sales alignment
• service delivery
• client retention
• trust
• AI in MSPs
• sales strategies
• Seamless Sales Delivery Model

Mentioned in this episode

Organizations: Call to Action

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