Dori Spade | Why Sales and Service Misalignment Is Costing You Deals
About this episode
Dori Spade discusses the impact of sales and service misalignment on MSPs and shares strategies for improvement.
In this episode of MSP Business School, host Brian Doyle welcomes Dori Spade, founder of Call to Action, to delve into the intricacies of the MSP industry. Dori shares her extensive experience in the field, discussing the common issues of misalignment between sales and service teams and how she addresses these through her "Seamless Sales Delivery Model." With a rich background that spans both leadership and operational roles within MSPs, Dori provides insights into how organizations can improve their service delivery to boost client retention and enhance sales performance. Dori emphasizes the significance of trust within teams and with prospective clients, pointing out how an integrated approach between sales and service sectors can result in higher close ratios and better client retention rates. She shares practical strategies like involving multiple team members in the sales process, which not only builds trust but also showcases a cohesive unit to clients. Additionally, Dori touches on the early stages of AI adoption within MSPs, likening it to previous shifts toward cybersecurity services. Her experience-backed advice is designed to equip MSPs with strategies for smooth…
More episodes of MSP Business School
- Amy Babinchak | Avoid These Costly Mistakes When Selling Your MSP
- Sean Sweeney | Navigating Enterprise Challenges as an MSP
- The Gap Between What You Sell and What Clients Hear
- Josh Hohbein | Simplifying Security Without Sacrificing Protection
- Brendan Giesick | The Evolution of MSP Leadership
- The Blueprint for a High-Impact vCIO Program
Explore listener stats, chart rankings, contacts and more on the MSP Business School podcast page.