About this episode

Brian Strong discusses sustainable business growth strategies for MSPs and shares insights from his journey to CEO of TenHats.

In this enlightening episode of MSP Business School, host Brian Doyle chats with Brian Strong, CEO of TenHats, about sustainable and organic business growth strategies for MSPs. They discuss how Brian's sales expertise catapulted TenHats from a modest standing to over $19 million in business revenue, all without relying on mergers and acquisitions. Brian Strong shares his journey from an outside sales representative to a CEO, emphasizing the importance of building genuine relationships and applying effective sales methodologies rooted in understanding human behavior. Brian Strong delves into the concept of Centers of Influence (COIs) and the significance of targeting the right customers to drive business growth. By nurturing these relationships, avoiding cold calls, and employing intelligent prospecting techniques, Brian has led TenHats to considerable advances in monthly recurring revenue. This episode shatters common myths about building a scalable sales organization within the MSP landscape. Listeners will gain insights into Brian's successful practices and methodologies, which are set to be detailed in his upcoming book, promising a practical roadmap for MSPs aspiring to…

People in this episode

Host: Brian Doyle

Guest: Brian Strong

Topics covered

• sales strategies
• business growth
• MSP management
• customer relationships
• prospecting techniques

Keywords

• sales engine
• MSP
• business revenue
• Centers of Influence
• customer targeting
• monthly recurring revenue
• sales methodologies

Mentioned in this episode

Organizations: TenHats

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