About this episode

Paul Knittle discusses the importance of community in MSP marketing strategies and shares insights on personal connections and event-driven approaches.

In this engaging episode of the MSP Business School podcast, host Brian Doyle welcomes Paul Knittle, CEO of MTMG Inc., to discuss leveraging community building and niche events to invigorate MSP marketing strategies. Paul steps in as a guest at a pivotal moment, highlighting the essence of community responsiveness, a core theme threaded throughout their discussion. As the dialogue unravels, Paul shares insights into his journey from operations director to MSP specialist, with a unique focus on mobile device management—a realm often avoided by traditional MSPs. This episode offers a refreshing perspective on embracing technological evolution and reevaluating conventional MSP roles in the wake of cybersecurity and AI advancements. Delving deeper, Paul unveils MTMG's unique event-driven strategies poised to revolutionize customer engagement for MSPs and tech startups. He underlines the transformative power of personal connections in an industry drowning in digital noise. Paul's strategic shift from mobile-centric solutions to holistic community-driven models underscores his belief that true connection fosters growth and opportunity. This episode is a well of knowledge for tech…

People in this episode

Host: Brian Doyle

Guest: Paul Knittle

Topics covered

• community building
• MSP marketing strategies
• cybersecurity
• AI advancements
• customer engagement
• networking

Keywords

• MSP
• community
• marketing
• cybersecurity
• AI
• customer engagement
• networking
• mobile device management

Mentioned in this episode

Organizations: MTMG Inc.

Products: mobile device management

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