How to become a marketing catalyst, with Thomas Barta

About this episode

Thomas Barta discusses how to become a marketing catalyst by igniting ideas and rallying organizations for change.

"Once a marketer, always a marketer," declares Thomas Barta. "Marketing is about creating change and desire, and I'm still in it." Later this month, Barta is flying to Sydney from Cologne to present a keynote at Mumbrella 360 around the "catalyst" theme of the conference. He aims to provide a framework to close the gap between knowing what needs to change, and actually making change. His overriding premise is that “companies don’t create the future — people do”, and that individuals inside organisations are the ones who propel change. "If you wanna be a catalyst ... it's not about some skills you were born with and then you suddenly are that. "It's that you need to very simply learn how to do two things very well. The first thing is ignite ideas that lead to growth ... second, you also need to learn to rally an organisation. "We have a lot of people who have lots of good ideas that go nowhere. We have a lot of people who execute like hell and maybe are hitting a wall because they're in the wrong direction, and they have lots of people who do none of the above because they just tick along. "But then there are these few people who lead the company and that is the role you can take…

People in this episode

Guest: Thomas Barta

Topics covered

• marketing
• catalyst
• change
• growth
• organizational leadership

Keywords

• marketing
• catalyst
• change
• growth
• leadership
• ideas
• organization

Mentioned in this episode

Organizations: Mumbrella

Places: Sydney, Cologne

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