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Estimated from 3 chart positions in 3 markets.
By chart position
- 🇦🇺AU · Marketing#7300K to 1M
- 🇳🇿NZ · Marketing#653K to 10K
- 🇮🇪IE · Marketing#160500 to 3K
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Est. listeners per new episode within ~30 days
91K to 304K🎙 Daily cadence·400 episodes·Last published today - Monthly Reach
Unique listeners across all episodes (30 days)
304K to 1.0M🇦🇺99%🇳🇿1%+1 more - Active Followers
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121K to 405K
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On the show
From 18 epsHosts
Recent guests
Recent episodes
Karl Stefanovic out at Nine, live from Cannes Lions, and does sport belong to the public or the highest bidder?
Jun 25, 2026
28m 18s
Great job, terrible results! Purpose Disruptors on advertising's heavy footprint
Jun 23, 2026
41m 49s
SCA skips breakfast, Sandilands settles, and should we ditch SBS?
Jun 18, 2026
34m 52s
Vinyl Group's latest land rush, radio ratings, and the problem with short-term marketing
Jun 11, 2026
31m 27s
Untrustworthy brands, untrained marketers, and unrest in the out-of-home industry
Jun 4, 2026
25m 10s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/25/26 | ![]() Karl Stefanovic out at Nine, live from Cannes Lions, and does sport belong to the public or the highest bidder? | Welcome to the latest episode of the Mumbrellacast. Today, we're joined by Tommy Robinson to discuss whether or not those bloody—oh wait, our lawyers have advised us to drop that segment, so we will instead start by discussing Karl Stefanovic's perfectly played-out cancellation from Nine. Today, after 20 years behind the Today desk, Karl Stefanovic has finally been axed by Nine, after months of ramping up the right-wing content on his independent video podcast The Karl Stefanovic Show until he hit breaking point with right-wing racist Tommy Robinson, who Karl openly declared his love for. What's next for Karl's career? Can he make his millions without falling into bed with a major media company? Who will replace Karl on Today? Will Karl's new ARN radio show with controversy-free pundit Eddie McGuire go live at 1pm tomorrow afternoon, as scheduled? Will it still be uploaded to 9now if it does? Has Karl pushed his public persona too far to be a safe bet for a Nine competitor looking to snap up a heavyweight free agent? Will advertisers go near him after this? Will the witches stop waving their wands at Nine? Will Karl have to pay for his own table at the Logies? These aren't rhetorical questions. We ask and answer them all. A decent portion of our listeners may be tuning in from Cannes Lions in France, as they take a break from the relentless champagne, sunshine, and trophies to check back in with what's happening back home. Matt Jones, founder of Four Pillars Gin, Mumbrella columnist, and intrepid traveller, reports back from his very first Cannes Lions and tries to make sense of it all. And finally, we look at the current race for the NRL broadcast rights, the most drawn out negotiations since Waco. It seems to be down to Foxtel and Nine, who are both trying to take the entire rights package, and box the other out, after 28 years of peacefully co-hosting the NRL. During the week, we asked whether Foxtel's bid for the prize is even legal, with the anti-siphoning laws dictating that free-to-air broadcasters need to have the first bite of the cherry when it comes to major sporting competitions. Today, we take this discussion even further, and debate whether the anti-siphoning laws should just be abandoned altogether. We flip a coin, take opposing sides of that coin, and fight it out, primary-school debate-style. No fourth speakers or rebuttals allowed! As with most debates, free speech is the real winner. Karl and Tommy will be very proud of us... Happy listening! Get the latest episodes here. Podcast edit by Abe’s Audio. | 28m 18s | ||||||
| 6/23/26 | ![]() Great job, terrible results! Purpose Disruptors on advertising's heavy footprint | Six years ago, Rob McFaul launched UK-based non-profit Purpose Disruptors with an aim to help the advertising and marketing industry move towards sustainability. Purpose Disruptors has just launched in Australia, with former OMD and Mindshare boss James Greet as its local boss. On this week's Mumbrellacast, Tim Burrowes speaks to McFaul and Greet about the non-profit's mission in Australia, and how changing the mindset around client briefs so they understand how climate change is impacting marketers, and how marketers are impacting climate change. Greet and McFaul said that most advertising clients aren't aware of the emissions impact their campaigns have on the environment. "Climate change and biodiversity loss isn't a future problem, it's right here, right now," Greet tells Burrowes. "It's a problem for businesses right here. All businesses are seeing a massive impact because of the impact of the climate crisis and biodiversity loss on their supply chains. That's happening now. Australians are feeling the impact of that through cost of living and increase in pricing on food and insurance and so forth. Which has to mean, if it's affecting consumers and all businesses now, it's got to be a problem for marketers. "The challenge we have here is that I still don't think many marketers understand that or see the connection yet, let alone actually understand what's the relevant way in which they can get involved." Greet said he was compelled to make a difference after realising he had spent the best part of four decades religiously following briefs for clients without thinking about the wider impact. "You suddenly realise the better I am at my job, the worse I'm making the stuff I really care about, which is nature and environment." | 41m 49s | ||||||
| 6/18/26 | ![]() SCA skips breakfast, Sandilands settles, and should we ditch SBS? | Welcome to a very radio-heavy Mumbrellacast, where we discuss Kyle Sandilands' big settlement with ARN, SCA's sacking of three regional breakfast show, and even attempt to take Pauline Hanson's side on an issue or two (actually, just one). Best of all, we are joined by Lauren Joyce, who spent some time inside ARN, dealing with some of Kyle's mad fucking detractors. We begin with Kyle Sandilands' settlement with ARN, which will see him take home $12m plus change, millions in advertising, and Smallzy's collection of Reeboks. It's hard to see who won, ultimately, aside from activist group Mad Fucking Witches. But, with Sandilands and ARN still in business through a revenue share agreement, will this public separation be enough to see the MFW back off ARN? Southern Cross Austereo is the latest media company forced into "rightsizing" as business-types call the sacking of humans. The newly merged media company has cancelled three of its regional radio shows as it looks to cut 250-300 jobs across the entire company, and save $150m. It's a big mission, but isn't regional breakfast radio the wrong area to look for savings, especially as the gulf between the monolithic tech giants, and local DJs discussing the weather between No Doubt tunes continues to grow wider? What has SCA lost by getting rid of its local talent? This week Google flew marketing legend Les Binet to Sydney where he revealed the secret to marketing. His take? The more you spend, the better your results. Not surprisingly, such a simplistic take received a little push back from the Mumbrella team. And finally, following Pauline Hanson's declaration that she would axe the SBS and use that money to invade Greenland or something, Hal Crawford and Tim Burrowes take opposing sides and debate whether the multicultural broadcaster should exist at all. Oh, and did we mentioned -- we've got an exclusive snippet of Kyle Sandilands talking about-- well, you'll just have to listen in. Happy listening! Get the latest episode every Thursday. Podcast edit by Abe’s Audio. | 34m 52s | ||||||
| 6/11/26 | ![]() Vinyl Group's latest land rush, radio ratings, and the problem with short-term marketing✨ | radio ratingsmarketing spend+4 | Nicky Barton | Vinyl GroupMutinex+7 | SydneyAustralia | radio ratingsVinyl Group+5 | — | 31m 27s | |
| 6/4/26 | ![]() Untrustworthy brands, untrained marketers, and unrest in the out-of-home industry✨ | brand trustadvertising spend+4 | Michele Levine | Roy MorganOptus+5 | — | brand trustadvertising+5 | — | 25m 10s | |
| 6/2/26 | ![]() Rohan Lund's first major interview since becoming SCA chief✨ | media industryleadership+3 | Rohan Lund | SCASeven | — | Rohan LundSCA+5 | — | 35m 13s | |
| 5/28/26 | ![]() Mumbrellacast: Live and sweaty at M360✨ | live podcastmarketing+4 | Vinne Schifferstein Vidal | SCARoblox | Sydney | Mumbrella 360marketing+4 | — | 25m 29s | |
| 5/19/26 | ![]() BYD's CMO on building one of Australia’s fastest-rising car brands✨ | automotive industrymarketing strategy+3 | Kate Hornstein | BYD AustraliaMumbrellacast | AustraliaAustralia | BYDCMO+5 | — | 27m 45s | |
| 5/14/26 | ![]() AI STIs, CGT, SBS MDs, and OOH's AGM✨ | Federal Budgetmedia impact+4 | — | AAPABC+3 | Australia | Federal BudgetSBS+5 | — | 28m 28s | |
| 5/12/26 | ![]() How to become a marketing catalyst, with Thomas Barta✨ | marketingcatalyst+3 | Thomas Barta | Mumbrella | SydneyCologne | marketingcatalyst+5 | — | 30m 44s | |
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| 5/7/26 | ![]() High-flyer Hugh Marks, Dentsu joins the merging lane, and Kyle strikes back✨ | media ethicsbranding+3 | — | ABCDentsu Australia+4 | — | Hugh MarksDentsu+5 | — | 32m 20s | |
| 5/5/26 | ![]() Brian Gallagher and Tom Malone tap out of Nine Radio and into Tapt Media✨ | talk radiomedia ownership+3 | Tom MaloneBrian Gallagher | Nine RadioTapt Media+1 | SydneyMelbourne+2 | Nine RadioTapt Media+4 | — | 25m 48s | |
| 4/29/26 | ![]() Ooh Media takeover bid and the News Bargaining Incentive✨ | media developmentsmarketing+3 | Ben Willee | Ooh MediaPacific Equity Partners+2 | — | Ooh MediaPacific Equity Partners+4 | — | 31m 15s | |
| 4/28/26 | ![]() The Unmakers: James Donald's journey from oil rigs to consumer research✨ | consumer researchmarket research+4 | James Donald | IdeallyIdeally Canvas | NorwayNZ+1 | James DonaldIdeally+5 | — | 30m 10s | |
| 4/23/26 | ![]() Radio ratings, Spotify is not social media, and M+C Saatchi's woes✨ | radio ratingsM+C Saatchi+4 | Jenny Haggard | M+C SaatchiSpotify+6 | SydneyAustralia | radio ratingsM+C Saatchi+6 | — | 30m 45s | |
| 4/16/26 | ![]() Relationship issues in agencyland and the case of the disappearing media jobs✨ | agency-client relationshipsmedia sales+4 | — | AIBMF+6 | — | agency relationshipsmedia jobs+6 | — | 29m 07s | |
| 4/9/26 | ![]() Gambling with ad rules, Daily Mail's subs drive, and Ooh exits retail media✨ | gambling advertising restrictionsmedia subscriptions+3 | Lachlan Gepp | Daily Mail AustraliaSEN 1116+2 | — | gamblingadvertising+6 | — | 27m 59s | |
| 4/2/26 | ![]() Vodafone's disconnect, Virgin's retail media play, and kids still on social media✨ | telecommunicationsadvertising+3 | — | TelstraVodafone+5 | — | VodafoneVirgin Australia+6 | — | 25m 00s | |
| 3/31/26 | ![]() Publicis' Michael Rebelo: Classic agency M&A no longer a priority✨ | agency acquisitionmedia integration+4 | Rory HeffernanMichael Rebelo | Publicis GroupAtomic 21 2 | Australia | Publicis GroupAtomic 21 2+4 | — | 32m 09s | |
| 3/26/26 | ![]() ABC workers strike, Kyle strikes with a lawsuit, and AI-generated PR strikes the wrong chord✨ | ABC workers strikeKyle Sandilands lawsuit+3 | — | ARNMedianet+1 | AustraliaCADA | ABC strikeKyle Sandilands+3 | — | 36m 08s | |
| 3/19/26 | ![]() It’s the end of the (stupidly big salary) world as we know it✨ | radio industrysalary disputes+3 | — | ARNGold | — | Kyle SandilandsJackie Henderson+3 | — | 26m 37s | |
| 3/16/26 | ![]() Confusing and in decline: Chris Howatson on holdco creative consolidation | Chris Howatson has called out the mass consolidation of advertising agencies sweeping the global holding company sector, describing it as a confusing strategy that could hamper long-term growth. Speaking to the Mumbrellacast, the founder of Howatson and Co said the approach focuses on merging creative brands that don’t scale, while media operations, where scale actually delivers efficiency, are the parts that make financial sense. He added that holding companies may continue to make extreme margins on media through principal trading, but this will mask the declining value of their creative businesses as more top talent leaves for independent agencies. Howatson’s comments come as the agency marks its five-year anniversary, with the founder outlining his long-term commitment to remaining independent, keeping headcount under 200 even at the cost of taking on new clients, and explaining why he believes the industry is entering a creative renaissance despite consolidation and AI disruption. | 31m 39s | ||||||
| 3/12/26 | ![]() Media apocalypse right now | Four years ago, Tim Burrowes came up with the idea of the Unmade Index, which tracks daily the fortunes of 14 Australian publicly listed companies, ranging from once-mighty media companies like Seven through to tiny (read: $40m) businesses like Gumtree. Unfortunately, since its January 6, 2022 inception, the index has tracked the massive decline of the local media industry, with the total value dropping by more than 60%. If maths isn't your strong suit, that's a big fall for stocks -- which investors generally prefer to increase in value. As discussed in the podcast, the past four years have been absolutely transformative, just not in a good way. | 42m 29s | ||||||
| 3/9/26 | ![]() Elizabeth McIntyre on Move and the future of the OMA | Good things come to those who wait, and the out-of-home advertising industry, and the media buyers who book the campaigns that grace billboards and bus shelters across the country, have certainly been waiting for the next iteration of Move for quite some time. Originally called Move 2.0, then reverting to simply Move, the long-awaited and much-touted out-of-home audience measurement tool is finally live, having been in development since 2021, and teased numerous times along the way. Elizabeth McIntyre, CEO of the Outdoor Media Association, appears on the Mumbrellacast, where Tim Burrowes quizzes her on the future of out-of-home advertising, the granular new Move system, and what's happening within the OMA. Burrowes also asks McIntyre about her own plans, now the big project has been completed and delivered. For the uninitiated, Move tracks audience data from around 180,000 outdoor advertising sites around the country, by modelling a synthetic audience of 2.2 million Australians and their daily movements. This system was built after tracking the movements of 5,000 people over a fortnight across more than 280,000 different routes. It then predicts the likely audience of each out-of-home advertising point. This information is calibrated against independent data sources for further accuracy, and is available in hourly increments. Listen to the whole conversation on the Mumbrellacast, by subscribing on your favourite podcast app, or clicking on the player above. | 21m 12s | ||||||
| 3/5/26 | ![]() Mumbrellacast: Can ARN legally boot Kyle? Should Vinyl have bought Val Morgan Digital? | Welcome to this week's Mumbrellacast, featuring zero serious misconduct breaches -- aside from references to both Alan Bond and Donald Rumsfeld, of course. It's been quite the week in radio-land, with ARN using the dump button on Kyle Sandilands for "serious misconduct" which is, of course, legalese for "teasing his co-host for believing in star charts". We smashed the glass and issued an emergency podcast on Tuesday evening shortly after ARN dropped the bombshell that the Kyle and Jackie O show is no more -- you can listen to that here -- but today we investigate what is likely to be a long and drawn out legal battle between Sandilands and his former station. Victoria-Jane Otavski from Blackbay Lawyers unpacks all the legal elements for us, and looks at whether or not the network actually has a case for alleging serious misconduct in breach of his contract. As she asks, how can someone remedy a behavioural breach that's already happened -- without using some serious time-space misconduct. This week Mumbrella broke the story that Australian content platform Envato was sacking up to a third of its workers. Envato has flown under the radar for many, but for certain creatives it provides songs, sounds, stock imagery, and photography -- paying billions out to the creatives who made the original pieces, while providing a rich content library to those who need it. It was bought by Shutterstock last year for a whopping US$245m, so this is a major Australian start-up success story gone slightly pear-shaped. We look at why it needed to make such a drastic downsizing, and whether or not AI has reared its mechanical head (spoiler: it has). Finally, we look at Vinyl Group's acquisition of Val Morgan Digital, which will see the media company add Buzzfeed, Ladbible, Popsugar, Vox Media, and Choctop Monthly to its growing stable of brands (fair enough, I made up Choctop Monthly). We wonder aloud whether the $7m (plus $3.5m in Vinyl stock) was too much to pay, or if this is all part of the masterplan to build a media stable to fuel the company's music tech dreams? Happy listening! Get the latest episode every Wednesday. Podcast edit by Abe’s Audio. | 32m 05s | ||||||
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Chart Positions
3 placements across 3 markets.
Chart Positions
3 placements across 3 markets.
