About this episode

This episode explains the significant changes to the Instagram algorithm in April 2026 and how business owners can adapt their strategies.

Instagram changed the rules in April 2026, and the average creator is now down 30% to 50% on their reach. If your content has felt like it is falling on deaf ears, this episode is the explainer you have been waiting for. In this episode I am breaking down the three concrete changes Instagram has made to the algorithm, who is winning, who is losing, and exactly what to do this week to adapt. You will learn why comments are now worth 10 times more than likes, why replies are worth 20 times more...

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