Mums With Hustle Podcast

There is a version of "being authentic" on social media that is quietly costing women business owners their sales, their authority, and their ability to lead their community well. And almost no one is naming it. In this episode, I unpack the difference between strategic storytelling that serves your audience and the kind of oversharing that just serves you. I share the 2016 season where authenticity became my word of the year, the Brene Brown moment that cracked me open, and my own honest con...

A year ago, two people showed up to Tess's webinar. Today her online Pilates membership for women over 50 has 430 members, a 10,000-person email list, and launches that convert at 18%. In this member story, Tess and Tracy unpack exactly how it happened: the niche she was scared to claim, the Million Dollar Message™ that named her webinar, the belief she dismantles in every ad, the phone calls that convert over 50%, and the identity shift from content creator to business owner. Real strategy, ...

Ten days after what felt like the most perfect afternoon at the beach, our 11-year-old son was in surgery. In this episode, I’m sharing the full story of what happened when a seemingly innocent moment at a Bali beach turned into a serious injury that required surgery. From the moment he fell onto a sharp piece of wood hidden in the sand, to discovering that fragments of wood were still embedded deep in his leg days later, to sitting beside his hospital bed while he went under anaesthetic. ...

If you are a woman building a course and a membership - an education-based business - this episode is for you. Because most digital educators don’t fail from lack of effort. They fail because they build content instead of curriculum. And there is a difference. As a trained teacher with two education degrees, I can tell you this: Learning requires structure. Progress requires sequencing. Retention requires intentional design. And most early-stage membership ecosystems are not designed - they’r...

If you’re a woman entrepreneur creating your life by design, your next level is not just about strategy. It’s about capacity. In today’s episode, Tracy breaks down simple and realistic strength benchmark targets for women aged 35–40 so you can understand your current baseline and start improving from a place of empowerment. This is not about extremes, pressure, or perfection. It’s about raising your personal standard, strengthening your body, and building the energy and resilience to hold the...

In this episode, I’m answering some of the most commonly asked questions I receive about my health, beauty, and lifestyle. I share openly about what I eat, how I exercise, my skincare and makeup routines, and the products I genuinely love and use. I also speak honestly about the beauty treatments and injectables I’ve had, because transparency matters to me and I know it matters to you too. This is very much a girl talk style episode. Nothing is positioned as right or wrong, perfect or complet...

If your sales page is getting clicks but not conversions, the issue is often not your offer or your pricing. It is the words at the top of the page. In this episode, Tracy breaks down the three most common mistakes digital entrepreneurs make when writing their sales page hook and headline, and how to fix them so your message actually sells. In this episode, you will learn: Why describing your offer instead of the outcome stops people from scrollingHow vague hooks reduce urgency and kill co...

If you’d asked me 2 years ago whether we’d become a homeschooling family, I would’ve laughed and said, “No way.” Not because I was against it - but because I couldn’t see how it would actually work for us. In this episode, I’m sharing the real story behind our decision to homeschool, the fears I had around “getting it wrong,” and the lightbulb moment that changed everything: realising that our family is the framework - just like it is in business. When I stopped relying on someone else’s stru...