This Is The End of Reaction Channels: What Now?
About this episode
The episode discusses the futility of pursuing reaction channels for independent artists and offers strategies for building a genuine fan base through social media.
On this episode of the Music Makin Cents Podcast, I'm diving into why chasing a spot on a reaction channel is a waste of your time and money. I’ve seen independent artists spend countless hours sending their music to these live streams. The truth is, these channels are not watched by real music fans and will never lead to a sustainable career. Instead, I'll show you how to use social media to build a real fan base and an ecosystem of people who genuinely connect with your music. Step 1: Build Brand Solidarity Across All Platforms I’ve seen a lot of independent artists have different usernames and handles on every social media platform, which makes it hard for people to find you online. To fix this, you need to have brand solidarity , which means your username, handle, bio, profile picture, and content are all consistent across every platform. You don't need to spend hours on every platform every day; simply copy and paste your posts to all your profiles and check comments once or twice a week. This simple strategy helps you grow your overall reach and build a real fan base. Step 2: Be Entertaining and Engaging As an independent artist, your primary job is to entertain. Don't post…
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