Why Going Viral Isn't the Key to Success (And What to Do Instead)
About this episode
The episode discusses why relying on viral moments is a trap for independent artists and outlines essential steps for sustainable success.
On this episode of the Music Making Sense Podcast, I challenge the common belief that one viral moment or hit song is all it takes for real success as an independent artist. I argue that the "lottery mindset" is a complete trap and that real, sustainable success demands a solid business and marketing plan at all times. I'll outline three key steps you need to have in place before you even think about going viral. Step 1: Get Your Business in Order: Your music needs a proper business setup. This means having a full business entity like an LLC, a dedicated business bank account, and all the necessary legal and tax documents for your state and country. All your music must also be properly registered with agencies like the MLC, Harry Fox, and SoundExchange. When it comes to a Performing Rights Organization (PRO), you should choose either ASCAP or BMI, but not both. For help with this process in the United States, I recommend the Small Business Administration website for your state, which offers free resources. Step 2: Build a Back Catalog and Consistent Release Schedule: If you have a viral moment with only a couple of songs out, fans will quickly get tired of the limited amount of…
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