#185 - Scripted Content Problems

About this episode

This episode discusses the challenges brands face when working with creators and how scripted content can undermine authenticity.

Are brands accidentally "breaking" their creators? 🎙️ I’m making a pretty bold statement in this week’s podcast, but I have to say it: most brands are simply not getting it right when it comes to working with creators and influencers. In fact, I think they might actually be "breaking" the very people they hire. After 40 years in the production business, I’ve seen it all. I’ve directed trained actors, professional athletes, celebrities, and "real people" (the industry term for non-actors) ranging from doctors to people talking about their experience with smelly feet. I’ve noticed a shift happening in social media that feels all too familiar, and frankly, it’s been a little painful to watch. In this episode, I’m getting into: · The Realization: A conversation with a friend and professional influencer that brought this topic to the surface. · The Authenticity Paradox: Why brands hire you for your "realness" but then hand you a word-for-word script that kills your vibe. · The Teleprompter Trap: My very strong (and controversial) opinion on using teleprompters and how to tell if you’ve lost your natural cadence. · Survival Tips: How you can deliver what a brand wants without losing…

People in this episode

Hosts: Helen Polise, Juli Polise

Topics covered

• creator authenticity
• brand collaboration
• scripted content
• influencer marketing
• social media trends

Keywords

• scripted content
• influencers
• authenticity
• teleprompters
• social media
• brand collaboration
• content creation

Mentioned in this episode

Organizations: Muthership Creator Strategy

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