Muthership Creator Strategy

I've spoken at a lot of conferences over the years. And every single time, someone comes up to me and says: "I wish you could just show me how to do this. Can you sit down with me?"That gap between listening to something and actually being able to do it? That's what I'm trying to close.So I'm hosting my first in-person Muthership Creator Retreat in October in NYC and it's completely different from traditional speaker events. It's immersive. It's hands-on. It's built around learning by doing, not just sitting and listening.RESERVE YOUR SPOT HERE!In this week's podcast episode, I'm walking through the entire vision and plan. Why immersion actually changes how you learn (think: language learning). What the three days look like. Why the one-day option still packs a punch. And honestly, why this matters if you're feeling stuck or like you're not progressing.This isn't an infomercial episode for the event, it's me explaining exactly what I've envisioned, eliminating any questions you might have and my thoughts on why it's going to make a real difference.If you have any questions, feel free to email me directly: helen.themuthership@gmail.com

You got 50M views... but where's the money?Viral videos have this mystique of being a lottery ticket to easy money. You see headlines like "Creator quits day job after going viral!" and the illusion feels REAL.But in today’s episode, I broke down what actually happened to some of the most popular viral creators out there, and it's not what you think. That viral window is SO short. Brands want what's hot TODAY. Not yesterday. And if you don't have a plan BEFORE you go viral, you're basically watching opportunity walk past.In this episode, I'm calling out the myth and sharing exactly what separates creators who actually monetize their moment from those who just get a cool story to tell.Listen in to hear the full breakdown, the creators who did it RIGHT, and what you should actually be planning for.

First up, here is a link to the Creator Desktop Light Demo I mentioned in this episode: https://www.tiktok.com/t/ZP89VqRPw/Ever feel stuck as a creator… even when you love what you do? 😵‍💫It happens to the best of us!In this week’s Muthership Creator Strategy episode, I share 6 practical ways to get yourself unstuck and it’s not simply ‘just keep swimming’ type of advice. Things like:✨ When it’s actually smart to take a break✨ How to use old content to spark new momentum✨ Why fun + curiosity matter more than perfection✨ Simple ways to reconnect with your creativity (and your people)This happens to every creator - even the consistent ones who seem to show up every day with ease. But it’s not always as it appears, so if there are times where you feel womp womp about creating, this episode will give you the tools to get through it effectively!Join the special effects challenge here: https://muthership.mn.co

Today's episode starts with a word everyone uses in social media that I’ve never really liked.“Hook.”It sounds like trickery.Like clickbait.Like you’re trying to catch someone instead of connect with them.And that’s not how I think about content at all.In today’s podcast episode, I break down why I don’t use the word hook — and what I use instead: an engaging opening.Because the goal isn’t to trick your audience.It’s to help the right people immediately understand:· what the video is about· who it’s for· and why they should stayIn this episode, you’ll learn:• What an engaging opening actually is (and why it’s only 3–5 seconds long)• Why “hello,” “good morning,” and long intros quietly kill your retention• How small opening tweaks can completely change your analytics• The mindset shift that makes openings feel natural instead of salesy• The 5 simple checks I mentally run before I ever hit postIf you’ve ever felt weird thinking “I need a better hook,” or wondered why good content isn’t holding attention the way it should, this episode will help you rethink your openings completely.Join the studio to participate in our next challenge and level up your content: https://muthership.mn.co

🎧 Why You Should Start an Email Newsletter in 2026 If you’ve ever thought, “An email list isn’t really for my niche” or “That feels like one more thing I don’t have time for,”this episode is for you.In this week’s podcast, I’m breaking down why starting an email newsletter in 2026 isn’t optional anymore for creators (in my opinion) and how it can be one of the most powerful, low-pressure tools you own.I share why I trusted my instincts and started building an email list early in my creator journey (even when it was tiny), and why that decision became incredibly valuable when platforms felt shaky. If we all learned anything from the near TikTok shutdown in 2025, it’s this: you don’t own your audience on social media, but you do own your email list.In this episode, we cover:Why any niche can have a newsletter (yes, even yours)What an email list actually represents (hint: it’s not your follower count)How newsletters deepen connection beyond the algorithmWhy consistency doesn’t mean “weekly daunting task”The mindset shift that keeps this from feeling overwhelmingThe real reason email builds trust, loyalty, and long-term opportunityThen I walk through the big-picture steps for getting started—without drowning you in tech or minutiae:Choosing the right platformDeciding what to write about (sustainably)Setting a cadence you can actually maintainPlanning ahead so it doesn’t become another choreAnd how to give people a reason to sign up—without feeling salesyYou don’t need a massive audience.You don’t need to email all the time.You just need to start.To join the studio and learn how to do this step by step, go here:https://muthership.mn.co