#187 - Social Media Needs Older Creators

#187 - Social Media Needs Older Creators

From Muthership Creator Strategy by Helen & Juli Polise

May 8, 2026 · 18 min · Episode 187

About this episode

This episode discusses the importance of older creators in social media and how their life experiences can lead to impactful storytelling and audience engagement.

In this week’s episode of The Muthership Creator Strategy , I’m diving deep into why social media desperately needs older creators - not as participants who "fit in," but as leaders. In this episode, we’re talking about: · The Power of Narrating: Why our life experience allows us to tell relevant stories instead of just "curating" an aesthetic. · The "Brain Work" of Content: How mastering new tools and editing can help your brain health. · Leading vs. Copying: How to start using your actual expertise to build a durable audience. · Developing Thick Skin: How seeing yourself on camera helps you shed self-judgment If you’ve been feeling invisible or worried that you have "nothing to say," this episode is for you. Your perspective is a service that the internet actually needs.

People in this episode

Hosts: Helen Polise, Juli Polise

Topics covered

  • older creators
  • social media
  • content creation
  • life experience
  • audience building
  • self-judgment

Keywords

  • social media
  • older creators
  • content strategy
  • narrative power
  • audience development
  • self-acceptance

More episodes of Muthership Creator Strategy

Explore listener stats, chart rankings, contacts and more on the Muthership Creator Strategy podcast page.