
#187 - Social Media Needs Older Creators
From Muthership Creator Strategy by Helen & Juli Polise
May 8, 2026 · 18 min · Episode 187
About this episode
This episode discusses the importance of older creators in social media and how their life experiences can lead to impactful storytelling and audience engagement.
In this week’s episode of The Muthership Creator Strategy , I’m diving deep into why social media desperately needs older creators - not as participants who "fit in," but as leaders. In this episode, we’re talking about: · The Power of Narrating: Why our life experience allows us to tell relevant stories instead of just "curating" an aesthetic. · The "Brain Work" of Content: How mastering new tools and editing can help your brain health. · Leading vs. Copying: How to start using your actual expertise to build a durable audience. · Developing Thick Skin: How seeing yourself on camera helps you shed self-judgment If you’ve been feeling invisible or worried that you have "nothing to say," this episode is for you. Your perspective is a service that the internet actually needs.
People in this episode
Hosts: Helen Polise, Juli Polise
Topics covered
- older creators
- social media
- content creation
- life experience
- audience building
- self-judgment
Keywords
- social media
- older creators
- content strategy
- narrative power
- audience development
- self-acceptance
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- #190 - Creator Automation Tools - Secrets Shared · May 28, 2026 · 19 min
- #189 - Making Money Through Digital Products · May 22, 2026 · 12 min
- #188 - How To Improve Your Shop Content · May 15, 2026 · 17 min
- #186 - Social Media Content Production Tips · May 1, 2026 · 21 min
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