Amazon PPC Budgets Are a Guess Until Data Proves Otherwise

About this episode

Noah Wickham discusses the complexities of setting Amazon PPC budgets and the importance of using data for decision-making.

Send us Fan Mail Stop guessing your Amazon PPC budget. In this session, Noah Wickham from My Amazon Guy explains why there is no perfect starting bid or budget, why Amazon suggested bids are often misleading, and how sellers should use real campaign data to make smarter PPC decisions. Noah breaks down why PPC does not create sales by itself. It only gets your product in front of shoppers. Your click-through rate, conversion rate, listing quality, product fit, price, and reviews all decide wh...

People in this episode

Host: Steven Pope

Guest: Noah Wickham

Topics covered

• Amazon PPC
• budgeting
• data analysis
• marketing strategies
• e-commerce

Keywords

• Amazon PPC
• budget
• campaign data
• click-through rate
• conversion rate
• listing quality
• product fit

Mentioned in this episode

Organizations: My Amazon Guy

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