Amazon PPC Strategy: When to Adjust Your Bids

Amazon PPC Strategy: When to Adjust Your Bids

From My Amazon Guy by Steven Pope

June 3, 2026 · 3 min

About this episode

This episode discusses how to optimize Amazon PPC bids based on data analysis rather than random changes.

Send us Fan Mail Amazon PPC bid optimization should be based on data, not random changes, especially for fast-growing brands. Learn when to change Amazon PPC bids, how to review 30-day and 60-day data, and how to spot wasted ad spend. This video explains Amazon PPC bid changes, bleeding keywords, Campaign Manager reports, ACoS, and spend with no sales. Stop guessing with Amazon ad spend. Get a PPC plan built around real data before more budget goes to bad keywords: https://bit.ly/3ZlHh6G&nbs...

People in this episode

Host: Steven Pope

Topics covered

  • Amazon PPC
  • bid optimization
  • ad spend
  • data analysis
  • marketing strategy

Keywords

  • Amazon PPC
  • bid adjustment
  • ad spend
  • ACoS
  • campaign management

Mentioned in this episode

Organizations: Amazon, Campaign Manager

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