About this episode

This episode discusses the factors affecting Amazon listing traffic and sales, including PPC relevancy and conversion rates.

Send us Fan Mail Amazon PPC relevancy shows whether keyword traffic matches shopper intent or wastes ad spend. This video explains how click-through rate, conversion rate, price, images, and titles reveal bad traffic or a bad offer. It also shows when to add negative keywords and how sales velocity, keyword targeting, and competitor pricing affect results. Stop feeding keywords that never convert, schedule a PPC strategy call and get a clear plan to cut bad traffic before it drains more ad s...

People in this episode

Host: Steven Pope

Topics covered

• Amazon listings
• PPC strategy
• conversion rate
• keyword targeting
• ad spend
• shopper intent

Keywords

• Amazon listing
• traffic
• sales
• PPC
• conversion rate
• negative keywords
• keyword targeting
• competitor pricing

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