About this episode

The episode discusses factors affecting Amazon conversion rates, including PPC strategies and pricing.

Send us Fan Mail This video gives an overview of Amazon PPC, pricing, conversion rates, and Q4 product launch timing. Noah Wickham explains when a strong search term should move from an auto or broad campaign into an exact match campaign for better bid control. He also covers why price is the number one converting factor, how sellers can compare their results with lower-priced competitors, and whether launching in July gives enough time to prepare inventory and gain rank before Q4. Need help...

People in this episode

Host: Steven Pope

Guest: Noah Wickham

Topics covered

• Amazon PPC
• conversion rates
• pricing strategy
• Q4 product launch
• bid control

Keywords

• Amazon
• conversion rate
• PPC
• pricing
• Q4 launch
• inventory
• search term

Mentioned in this episode

Organizations: Amazon

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