Dig In: How Digital Ads Work In Food with Mateusz Drela, Co-Founder of Retail Media IQ

About this episode

The episode explores how digital ads work in the food industry, featuring insights from Mateusz Drela on effective advertising strategies for food brands.

Ever wonder why some food brands seem to blow up on Amazon or Instacart while others burn through their ad budget with nothing to show for it? In this episode, I sit down with Mat Drela, CEO and founder of Retail Media IQ, who has spent 17 years mastering performance marketing across thousands of campaigns. We dig into the world of retail media the ads you see on Instacart, Amazon, and your favorite grocery apps and what CPG founders actually need to know before they spend a single dollar. If you're building a food brand and you're curious about how to turn digital shelf space into real sales, this one is for you. Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Host: Adam Yee

Guest: Mateusz Drela

Topics covered

• digital advertising
• food brands
• performance marketing
• retail media
• e-commerce
• CPG founders

Keywords

• digital ads
• food brands
• Amazon
• Instacart
• performance marketing
• retail media
• CPG

Mentioned in this episode

Organizations: Retail Media IQ, Amazon, Instacart, CPG

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