Dig In: Stories About Finance in Food with Abby June Richards, Fractional CFO at the CPG CFO

About this episode

Adam Yee interviews Abby June Richards about the financial aspects of consumer packaged goods and the importance of understanding business numbers.

What does it really take to understand the numbers behind your CPG brand? This week, Adam sits down with Abby June Richards, founder and fractional CFO of The CPG CFO, to demystify the financial side of the consumer packaged goods world. Abby shares how she went from 20+ years in public accounting to building a thriving fractional CFO practice serving emerging CPG founders and why she'll never go back to traditional accounting. In this episode, you'll learn the difference between finance and accounting, why most financial models sit unused on a shelf, and how the simple 4:1 cost-to-retail ratio can be a cheat code for pricing your product. Abby breaks down why retention is one of the most powerful (and overlooked) levers in your business, why raising prices is often the bravest and smartest move a founder can make, and how collaboration between finance, sales, and operations is where the magic really happens. She also shares the now-famous Lupini pizza story — where an accidental $25 price tag still moved units and proved that special brands can charge what they're worth. Whether you're pre-revenue, scaling into retail, or just trying to figure out if your business actually has…

People in this episode

Host: Adam Yee

Guest: Abby June Richards

Topics covered

• finance
• consumer packaged goods
• accounting
• business strategy
• pricing
• retention

Keywords

• finance
• accounting
• CPG
• pricing strategy
• business margin
• retention
• financial models

Mentioned in this episode

Organizations: The CPG CFO

Products: Lupini pizza

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