How to Sell Your Food Product to Your Grandmother with Jess Haghani, CEO and Founder at Lucille
From My Food Job Rocks! by Adam Yee
March 26, 2026 · 56 min
About this episode
Jess Haghani discusses her journey in creating a nutrition company focused on senior health and the challenges of marketing to the elderly demographic.
In this episode, Adam Yee interviews Jess Haghani, the founder and CEO of Lucille, a pioneering nutrition company dedicated to the often-overlooked senior demographic. Haghani shares how her grandmother’s health struggles inspired her to disrupt the clinical, "shameful" legacy shake market with an aspirational brand and a superior, clean-label product. The conversation dives deep into the technical side of food science, discussing how Haghani collaborated with Harvard nutritionists to develop a lactose-free, nutrient-dense formula featuring ingredients like avocado oil and agave. Finally, Haghani explores the unique business challenges of the "silver economy," from designing senior-friendly packaging to navigating a go-to-market strategy that targets primary caregivers Learn more about your ad choices. Visit megaphone.fm/adchoices
People in this episode
Host: Adam Yee
Guest: Jess Haghani
Topics covered
- food science
- nutrition
- business challenges
- senior health
- product development
Keywords
- lactose-free
- nutrient-dense formula
- avocado oil
- agave
- silver economy
- senior-friendly packaging
- go-to-market strategy
- primary caregivers
Mentioned in this episode
Products: Lucille
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