Lessons on a Sustainable Business and a Sustainable Life with Adam Hiner, Co-founder and CEO of Pacha

Lessons on a Sustainable Business and a Sustainable Life with Adam Hiner, Co-founder and CEO of Pacha

April 9, 2026 · 55 min

About this episode

Adam Hiner discusses his journey in sustainable business practices and the importance of integrating personal values into work.

Adam Heiner, CEO and cofounder of Pacha, a sprouted buckwheat brand, shares his journey from the mortgage industry to founding the first hard kombucha brand (Boochcraft) and now running a sprouted buckwheat bakery with just two ingredients. We dive into contract farming with regenerative farmers, the hard lessons of scaling a beverage startup, and how to build an assembly-line mindset on the production floor. Adam also opens up about living in an intentional community and why integrating your values into your work is the only way he knows how to do it. Learn more about your ad choices. Visit megaphone.fm/adchoices

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