How to Reduce Churn and Keep Players Playing

How to Reduce Churn and Keep Players Playing

From Naavik Gaming Podcast by Naavik

June 2, 2026 · 57 min

About this episode

The episode discusses strategies to reduce player churn and improve retention in gaming.

Keeping players playing is getting harder as player attention fragments and expectations rise, so understanding churn has become a core live-ops competency. Host Devin Becker sits down with Elad Levy , Founder & CTO of Dive , to break down how churn is defined (and when it’s actually “permanent”), the behavioral signals that players are drifting toward the exit, and the underlying causes teams can often address before it’s too late. They dig into practical interventions from in-session nudges, to win-back campaigns as well as what reacquisition can realistically accomplish. The conversation wraps with the dumbest reason players quit, the single most important retention move, and a game Elad thinks nails it. We’d like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/ . If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube Channel For more…

People in this episode

Host: Devin Becker

Guest: Elad Levy

Topics covered

  • player retention
  • churn reduction
  • live-ops
  • game design
  • player engagement

Keywords

  • churn
  • retention
  • player engagement
  • live-ops
  • game design
  • behavioral signals
  • win-back campaigns

Sponsors

Overwolf

Mentioned in this episode

Organizations: Dive

More episodes of Naavik Gaming Podcast

Explore listener stats, chart rankings, contacts and more on the Naavik Gaming Podcast podcast page.