About this episode

This episode discusses the shift of China's gaming giants towards lifestyle-sims following the decline of the traditional Anime-Gacha ARPG model.

This is the audio version of the Naavik Digest newsletter published on May 3rd, 2026. This week, we examine what direction China’s gaming giants are taking following the decline of the traditional Anime-Gacha ARPG model. You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/ beyond-gacha-why-chinas-gaming-giants-are-pivoting-to-lifestyle-sims Meet with Naavik at the Nordic Game 2026: https://naavik.typeform.com/to/Jc5cl7eY Our most recent AI x Gaming newsletter: https://naavik.substack.com/p/kraftons-radical-ai-transformation Let us know what you think by sending us a note at podcast@naavik.co . Watch our episodes: YouTube Channel For more episodes and details: Podcast Website Free newsletter: Naavik Digest Follow us: Twitter | LinkedIn | Website Sound design by Gavin Mc Cabe .

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