About this episode

Joseph Hughes discusses the critical marketing metric roofing companies should track to connect marketing efforts to revenue.

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=6.11.26 Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=6.11.26 If you're a roofing company owner spending real money on marketing every month and you still can't tell me which channel produced your best jobs last month — this video is for you. Most roofing owners are tracking the wrong things. Impressions. Clicks. Website visits. Video views. Cost per lead. None of those metrics connect directly to revenue. In this episode, Joseph Hughes breaks down the one marketing metric that actually matters: Cost Per Acquired Job (Customer Acquisition Cost) — and why understanding this number changes everything about how you grow your roofing company. You'll learn why most roofing companies are flying blind when it comes to marketing performance, how to build a tracking system that connects marketing to revenue, and what happens when you finally gain visibility into what's actually driving growth…

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