
NAILED IT! The Business of Construction
by Joseph Hughes and Elizabeth Lytle at Contractor Dynamics
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- 🇷🇴RO · Entrepreneurship#193500 to 3K
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150 to 900🎙 Daily cadence·292 episodes·Last published 6d ago - Monthly Reach
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From 22 epsHosts
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Recent episodes
317. Google Just Changed SEO For Roofing Companies (Most Owners Have No Idea)
Aug 27, 2026
Unknown duration
315. Why Your Roofing Leads Are Bad (It's Not What You Think)
Aug 13, 2026
Unknown duration
314. 3 Marketing Moves I'm Making (And That You Should Too)
Aug 7, 2026
Unknown duration
313. Google LSA Is Changing in August 2026 - Roofing Companies, Do This Now
Jul 29, 2026
Unknown duration
312. The Real Reason Roofing Companies Fight on Price (It's Not Your Sales Team)
Jul 28, 2026
Unknown duration
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 8/27/26 | 317. Google Just Changed SEO For Roofing Companies (Most Owners Have No Idea) | Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=8.27.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=8.27.26If you're a roofing company posting content on Instagram, TikTok, or YouTube and you have no idea how those posts are actually performing in Google search — this video is for you.Google Search Console just added a feature most roofing owners haven't heard about yet.You've always been able to connect your website to Search Console to see what people search to find your site. Now you can do the exact same thing with your social media accounts.In this episode, Coleman breaks down what this update means, why it matters, and how your competitors could already be using it to outrank you on Google — even if your website SEO is solid.You'll learn what Google Search Console's new social property feature actually does, how to add your Instagram, TikTok, and YouTube accounts to it, and why ignoring this could mean losing search visibility to competitors you didn't even know you were competing with.Key Takeaways for Contractors• Google Search Console now lets you connect social media accounts, not just your website• Why your competitors' social posts could be outranking your website right now• How to check if you're showing up for high-intent searches like "roofing company near me"• The difference between material-based keywords and high-intent keywords• Step-by-step: how to add your social properties to Google Search Console• Why "omnipresenceKey Timestamps0:00 SEO is changing and here's why0:20 Google Search Console now tracks your social media accounts1:13 Why this update matters for your visibility1:51 How competitors could already be outranking you2:29 Step-by-step: adding your social properties3:29 How Contractor Dynamics can help you set this upIf you want to learn how Contractor Dynamics helps roofing companies build marketing systems that connect activity to real growth, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=8.27.26Ready to put this into action for your company?Schedule a Marketing Demo with our team and we'll show you exactly what needs to be built inside your roofing company to grow your visibility online.👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=8.27.26Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics | — | ||||||
| 8/13/26 | 315. Why Your Roofing Leads Are Bad (It's Not What You Think) | Want our guidance to build and run your own marketing engine? Book a call with our team: https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=8.13.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=8.13.26If your marketing agency keeps promising leads but the leads never turn into real jobs, this video is for you.Most roofing companies don't have a lead quantity problem. They have a lead quality problem, and that's really a brand awareness problem.In this episode, Joseph Hughes breaks down why quality leads take 10 to 20, sometimes 30 touchpoints before your ideal client is ready to reach out, and why most agencies skip that step entirely in favor of chasing a lead quota.You'll learn why the "sign with an agency, get excited, then get frustrated by month three" cycle keeps repeating, what actually separates a quality lead from a quantity lead, and how one roofing company owner watched a homeowner choose him before he ever gave a price.Key Takeaways for Contractors✔️ Why generating a quantity of leads isn't the hard part✔️ The real reason your ideal clients aren't buying off one ad✔️ Why your ideal client needs to see you 10 to 20 times before reaching out✔️ How brand awareness works alongside lead generation, not instead of it✔️ A real client story of a homeowner who chose the job before hearing a price✔️ Why the agency-hopping cycle doesn't end with a "better" agencyKey Timestamps0:00 The lead quality problem nobody talks about1:15 Why the agency cycle keeps repeating2:14 The number that changes everything: 10 to 20 touchpoints3:15 What real brand awareness looks like in action6:32 Why 10 to 20 touchpoints beat any single ad7:21 How to break the cycle for goodIf you want to learn how Contractor Dynamics helps roofing companies build brand awareness alongside lead generation, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=8.13.26Ready to put this into action for your company?Schedule a Marketing Demo with our team and we'll show you exactly what needs to be built inside your roofing company to stop chasing lead volume and start building the quality your business needs.👉 https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=8.13.26Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics#RoofingMarketing #ContractorMarketing #RoofingBusiness #LeadQuality #BrandAwareness #LeadGeneration #RoofingSales #BusinessGrowth #HomeServiceMarketing #ContractorDynamics | — | ||||||
| 8/7/26 | 314. 3 Marketing Moves I'm Making (And That You Should Too) | Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=8.6.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=8.6.26This one's a little different. No script, no case studies, no slides — just Joseph Hughes talking through the three marketing moves he's personally making inside Contractor Dynamics right now, mid-2026.If you're a roofing company owner who feels like you're spreading your marketing too thin, or you're not sure who you should even be marketing to, this episode is for you.In this episode, Joseph breaks down the three shifts he's making in his own business this quarter, and why each one matters for roofing companies trying to grow without burning out their team or their budget.Key Takeaways for Contractors✔️ Why niching down to a clear ideal client (not just "any roofing company") changes everything downstream in your business✔️ How writing out everything you do can reveal what you should delegate✔️ Why doubling down on one marketing channel beats spreading yourself across five✔️ The real question to ask before increasing ad spend✔️ A real client example of fixing an underperforming channel instead of abandoning it✔️ Why working ON your business matters as much as working IN itTimestamps0:00 Why this episode is different (no script, no strategy)3:05 Mid-year reflection and the quote that sparked it7:06 Marketing move #1: Getting laser focused on your ideal client15:23 Marketing move #2: Delegate and elevate20:28 Marketing move #3: Doubling down on what's already working25:31 Real client example: fixing Meta ads instead of switching channelsIf you want to learn how Contractor Dynamics helps roofing companies build marketing systems that actually scale, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=8.6.26Ready to put this into action for your company?Schedule a Marketing Demo with our team and we'll show you exactly what needs to be built inside your roofing company to grow with focus instead of guesswork.👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=8.6.26Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics#RoofingMarketing #ContractorMarketing #RoofingBusiness #IdealClient #MarketingStrategy #LeadGeneration #RoofingSales #BusinessGrowth #HomeServiceMarketing #ContractorDynamics | — | ||||||
| 7/29/26 | 313. Google LSA Is Changing in August 2026 - Roofing Companies, Do This Now | Want help navigating the Google LSA changes and protecting your lead flow? Book a demo with our team: https://www.contractordynamics.com/book-a-demo/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.29.26Starting August 2026, Google is merging Local Service Ads into the PPC platform. If you own a roofing company, this changes how you manage your lead flow and how you need to set up and review your ads.In this episode, Coleman breaks down:Key Takeaways for Contractors✔️ What's actually changing with the LSA-to-PPC shift, and what isn't✔️ Why your historical LSA data won't carry over, and what to export before it's gone for good✔️ What this means for your pay-per-lead model and dispute process✔️ The steps roofing company owners should take right now to avoid getting caught off guardThis is one of the biggest platform changes we've seen from Google in years, and most roofing companies don't even know it's happening yet.If you need help navigating this transition, Contractor Dynamics works exclusively with roofing companies on marketing strategy, done-for-you ad management, and training.Ready to put this into action for your company?Schedule a Marketing Demo with our team and we'll show you exactly what needs to be built inside your roofing company to stay ahead of changes like this one.👉 https://www.contractordynamics.com/book-a-demo/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.29.26Subscribe for more roofing marketing tips and strategies.Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics#RoofingMarketing #GoogleAds #LocalServiceAds #ContractorMarketing #RoofingBusiness #PPC #LeadGeneration #RoofingSales #HomeServiceMarketing #ContractorDynamics | — | ||||||
| 7/28/26 | 312. The Real Reason Roofing Companies Fight on Price (It's Not Your Sales Team) | Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.28.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=7.28.26If you're constantly getting beat up on price, your first instinct is probably to blame your sales team.But there's a good chance the real problem started way before the sales conversation ever happened.In this episode, Joseph Hughes breaks down why most roofing companies market to everyone who needs a new roof, instead of everyone who needs a new roof AND actually values what they provide — and why that one mismatch is what's driving your price objections.You'll learn the difference between targeting demographics versus psychographics, how to build out your real ideal client avatar, and why your marketing message might be attracting exactly the wrong kind of customer.Key Takeaways for Contractors✔️ Why demographics alone (age, homeownership, roof age) attract the wrong mix of customers✔️ The difference between demographics and psychographics — and why it matters✔️ How to build a real ideal client avatar for your roofing company✔️ Why your brand, tone, and photos might be speaking to the wrong person✔️ Specific messaging shifts that stop price-shopping before it starts✔️ Why "fixing your front door" makes every part of your business easierTimestamps00:00 Why price objections are usually a marketing problem, not a sales problem00:26 The demographics mistake most roofing companies make01:47 Burger vs. steak: the core problem explained02:53 Building your real ideal client avatar04:57 Marketing messages that speak directly to her05:55 Fixing your front door changes everything downstreamIf you want to learn how Contractor Dynamics helps roofing companies build a marketing message that attracts the right clients instead of price shoppers, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.28.26Ready to put this into action for your company?Schedule a Marketing Demo with our team and we'll show you exactly what needs to change in your marketing to stop attracting burger people and start attracting steak buyers.👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.28.26Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics#RoofingMarketing #ContractorMarketing #RoofingBusiness #IdealClient #RoofingSales #LeadGeneration #BusinessGrowth #HomeServiceMarketing #ContractorDynamics | — | ||||||
| 7/23/26 | 311. An Honest Review of Contractor Dynamics (We Turn Down 40% of Roofing Companies) | Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.23.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=7.23.26Most agencies won't tell you who they're not a fit for. In this episode, Joseph Hughes, founder of Contractor Dynamics, gives an honest self-review of the company: the good, the bad, the ugly, real client outcome ranges, and exactly who should and shouldn't work with them.Key Takeaways for Contractors✔️ Why Contractor Dynamics turns down 30-40% of roofing companies that reach out every week✔️ Real pricing: coaching from $2K-$5K/month, done-for-you services from $3K-$10K/month✔️ Real client outcome ranges, from top performers seeing 2-4x revenue growth to the bottom 20% seeing marginal improvement✔️ Why you keep ownership of your ad accounts, website, and data no matter what✔️ Who is and isn't a fit, including owner-operators under $2M and anyone wanting zero involvement in their own marketingKey Timestamps00:00 Most companies won't publish real reviews of themselves01:11 What we do really well02:33 What we're not so great at03:21 The ugly truth about who we turn away04:42 Real client outcome ranges06:09 Who is and isn't a right fitIf you want to learn how Contractor Dynamics helps roofing companies build tracking systems that connect marketing activity to revenue, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.23.26Ready to find out if we're the right fit for your business?Book a demo with our team. We'll look at your market, your numbers, and give you a straightforward answer on whether this makes sense for you.👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.23.26Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics | — | ||||||
| 7/16/26 | roofing marketingad spend+3 | — | Contractor Dynamics | Utah | roofing companymarketing engine+3 | — | 13m 08s | ||
| 7/14/26 | lead generationroofing industry+3 | Brad | Contractor Dynamics | — | marketing enginespeed-to-lead+3 | — | 42m 18s | ||
| 7/9/26 | Meta adsmarketing strategies+3 | — | Meta adsContractor Dynamics | — | Meta adsAndromeda algorithm+3 | — | 20m 58s | ||
| 7/7/26 | roofing marketinghiring agencies+4 | — | FREE marketing courseContractor Dynamics+3 | — | roofing marketing agencypricing models+3 | — | 12m 02s | ||
| 6/30/26 | EOSmarketing strategy+3 | Bill Jr. | Four Seasons Kanga RoofContractor Dynamics | Metro Detroit | EOSmarketing plan+3 | — | 1h 09m 16s | ||
| 6/25/26 | content marketingroofing+3 | Justin Puetz | Puetz ConstructionContractor Dynamics | southeastern Minnesota | roofingcontent strategy+3 | — | 1h 03m 21s | ||
| 6/10/26 | marketing metricsroofing companies+3 | — | Contractor Dynamics | — | Cost Per Acquired JobCustomer Acquisition Cost+3 | — | 20m 44s | ||
| 6/4/26 | AI in constructionroofing companies+4 | Sydney VasquezColeman Hubert | Claude AIChatGPT+1 | — | Claude AIroofing companies+5 | — | 34m 15s | ||
| 5/28/26 | Facebook adsroofing companies+3 | Sydney Vasquez | Contractor Dynamics | — | roofingFacebook ads+5 | — | 29m 08s | ||
| 5/19/26 | marketing strategiesbusiness efficiency+4 | — | Contractor Dynamics | — | Contractor Dynamicsmarketing engine+5 | — | 18m 06s | ||
| 5/14/26 | Facebook lead formsroofing companies+4 | Sydney Vasquez | Contractor DynamicsMeta | — | roofing leadsFacebook marketing+5 | — | 16m 29s | ||
| 5/12/26 | roofing marketinglead generation+3 | — | Contractor Dynamics | — | roofingmarketing machine+5 | — | 55m 54s | ||
| 5/7/26 | marketing agenciesroofing companies+3 | Sydney Vasquez | Contractor Dynamics | — | marketing agenciesroofing companies+3 | — | 22m 24s | ||
| 5/5/26 | roofing strategymarketing for contractors+4 | Adam Leavins | Patriot RoofingContractor Dynamics | — | roofingcontractors+8 | — | 50m 35s | ||
| 4/30/26 | insurance programscontractor marketing+3 | — | Contractor Dynamics | — | insurance carrier programsMRP+5 | — | 56m 07s | ||
| 4/28/26 | Meta adsroofing companies+3 | Sydney | Contractor Dynamics | — | Meta adsroofing marketing+3 | — | 25m 22s | ||
| 4/23/26 | roofing marketingmarketing strategy+3 | — | Contractor Dynamics | — | roofing companiesmarketing tactics+3 | — | 9m 39s | ||
| 4/21/26 | lead generationmarketing strategy+3 | — | Contractor Dynamics | — | leadsCRM+3 | — | 13m 26s | ||
| 4/16/26 | roofingmarketing strategy+3 | — | Contractor Dynamics | — | marketingROI+5 | — | 14m 50s | ||
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Chart history for NAILED IT! The Business of Construction
Peaked at #193 in RO, currently #193 in RO.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| RO | — | #193 | #193 | — |
Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.