About this episode

Rob Greenlee talks with Shalini Ananda about how real-time AI is transforming live sports media and fan engagement.

In episode 667 of the New Media Show, hosted by 2017 Podcast Hall of Famer Rob Greenlee , Rob talks with Shalini Ananda, Ph.D., Founder and CEO of Neuron Systems , about how real-time AI is changing live sports media, fan engagement, creator workflows, and the future of interactive content. This episode starts with sports, but it becomes a broader New Media conversation about the next-generation layer of interaction between humans and AI-generated media infrastructure. Neuron Systems is building a multi-agent AI platform for live sports content, including NBA and FIFA World Cup 2026 debates, video clips, quote cards, viral social media scripts, real-time voice commentary, fan-driven questions, and multilingual interaction. Rob and Shalini discuss how custom roles given to AI agents can become part of a new interactive media experience in which fans do more than just watch or listen. They can ask questions, shape debates, co-sign takes, create clips, and interact with AI-powered sports personalities in real time. Shalini also walks through how Neuron Systems works as a creator platform. Fans can join live huddles, talk with AI agents, follow different AI personalities, participate…

People in this episode

Host: Rob Greenlee

Guest: Shalini Ananda, Ph.D.

Topics covered

• real-time AI
• live sports media
• fan engagement
• interactive content
• AI-generated media
• creator workflows

Keywords

• real-time AI
• live sports
• fan interaction
• AI platforms
• content creation
• interactive media

Mentioned in this episode

Organizations: Neuron Systems

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