Are Podcast Networks becoming Creator Networks? | Greg Wasserman #666

About this episode

Rob Greenlee and Greg Wasserman discuss the evolution of podcast networks into creator networks and the implications for the future of podcasting.

In episode 666 of the New Media Show, hosted by 2017 Podcast Hall of Famer Rob Greenlee , Rob talks with Greg Wasserman, Head of Relationships at RSS.com and host of Podcast Network Insights , for a deep conversation about one of the biggest questions facing podcasting, video, creator media, and digital networks right now: Podcast networks were originally built for an audio-first industry, but audiences have already moved the definition of a podcast beyond audio. Today, a podcast can be a YouTube show, a Spotify video, an Apple video podcast, a livestream, a short clip, a newsletter, a community, or part of a larger creator-led media brand. Greg brings a unique perspective from his work at RSS.com and from interviewing the leaders behind podcast networks, collectives, production companies, and niche media groups on Podcast Network Insights . He explains that podcast networks are no longer one simple model. Some are media-sales businesses. Some are community-driven groups. Some operate more like production companies, collectives, or full creator networks. Rob and Greg explore how the network model is shifting as video, live streaming, AI, Apple Podcasts, HLS video, YouTube…

People in this episode

Host: Rob Greenlee

Guest: Greg Wasserman

Topics covered

• podcast networks
• creator networks
• media sales
• community-driven groups
• creator monetization
• video podcasting

Keywords

• podcasting
• creator media
• digital networks
• live streaming
• AI
• community
• media brands

Mentioned in this episode

Organizations: RSS.com, Apple Podcasts, YouTube, Spotify, Netflix

Books & works: Podcast Network Insights

More episodes of New Media Show (Video)

• What Is New Media Now vs Podcasting? | Ashley Christenson / @Ashni #665 · May 31, 2026
• How Creators Are Using AI Agents to Work Smarter | Mike Russell #664 · May 24, 2026
• When AI Content Stops Looking and Sounding Artificial | Jeanine Wright + Robert Scoble #663 · May 21, 2026
• Can Human Critics Improve Podcast Discovery? | Imran Ahmed, Great Pods #662 · May 7, 2026
• Can Indie Podcasters and Media Creators Still Win? | Dave Jackson #661 · May 2, 2026
• Libsyn’s Next Chapter: Podcast Hosting, Video, Monetization, RSS and API | Brendan Monaghan #660 · April 23, 2026