How Creators Are Using AI Agents to Work Smarter | Mike Russell #664

About this episode

The episode discusses how creators are leveraging AI agents to enhance their workflows and the evolving landscape of media production.

AI use with creators is moving beyond simple tools for transcripts, show notes, image generation, and editing. In this episode 664 of the New Media Show, host Rob Greenlee , 2017 Podcast Hall of Famer , talks with Mike Russell , founder of CreatorMagic.ai and longtime audio producer behind Music Radio Creative , about how new media creators, podcasters, and video producers can begin building their own “AI creator employee.” Mike explains how AI agents are becoming active collaborators capable of controlling studio lighting, camera settings, thumbnails, content workflows, research, WordPress optimization, and production tasks. The conversation explores the shift from podcasting as an audio-first medium to a broader video-first creator economy , where YouTube, Apple Podcasts HLS video, AI workflows, and agentic automation are reshaping how content is made, distributed, measured, and monetized. Rob and Mike also dig into the tension between human-created and AI-assisted media, why “taste” still matters, how creators can avoid generic AI slop, and why the next competitive advantage may come from combining human judgment with powerful AI systems. What happens when AI stops being just…

People in this episode

Host: Rob Greenlee

Guest: Mike Russell

Topics covered

• AI in media creation
• podcasting
• video production
• AI agents
• creator economy
• content workflows

Keywords

• AI agents
• podcasting
• video-first media
• content creation
• automation
• creator economy
• human judgment

Mentioned in this episode

Organizations: CreatorMagic.ai, Music Radio Creative, YouTube, Apple Podcasts

Places: AI

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