Is New Media Replacing the Creator Economy? | Ollie Forsyth #668
About this episode
Rob Greenlee discusses the evolving concept of New Media with guest Ollie Forsyth, focusing on its impact on the creator economy and digital publishing.
In episode 668 of the New Media Show, host Rob Greenlee talks with Ollie Forsyth, founder of New Economies and New-Media.co , about the fast-changing meaning of “New Media” and why creator-led media is becoming one of the most important shifts in digital publishing, podcasting, video, newsletters, live streaming, and AI-powered content. The conversation begins with a bigger question: what does “New Media” mean now? For years, the term New Media has described digital media outside traditional broadcast, print, and cable. But in 2026, the meaning is changing again. New Media is becoming less about a format and more about who the audience trusts, where attention is moving, and how creators are building direct relationships through podcasts, YouTube channels, newsletters, X, Instagram, live shows, private communities, short-form clips, and emerging AI-generated formats. Ollie shares how New-Media.co started as a mapping project focused on tech newsletters, podcasts, and creator-led media brands, and quickly became a broader signal that a new category is forming. New Media is no longer just a description of online content. It is becoming a business, creator, and distribution category…
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