Band-Aid Marketing: Why Throwing Everything at the Wall Doesn't Work
About this episode
This episode discusses the pitfalls of reactive, panic-driven marketing strategies known as band-aid marketing.
If you've ever had a slow month, panicked, and posted on every platform you own in the space of 48 hours, or if you've ever been told "we need more leads NOW" and suddenly found yourself throwing money at ads with no plan, this episode is going to name something you've probably done without realising it. I call it band-aid marketing—the scattered, reactive, panic-driven marketing that happens when you suddenly need clients and you don't have a system in place to generate them. It feels produc...
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