New School of Marketing

If you've ever had a slow month, panicked, and posted on every platform you own in the space of 48 hours, or if you've ever been told "we need more leads NOW" and suddenly found yourself throwing money at ads with no plan, this episode is going to name something you've probably done without realising it. I call it band-aid marketing—the scattered, reactive, panic-driven marketing that happens when you suddenly need clients and you don't have a system in place to generate them. It feels produc...

If you've ever thought "DIY marketing just doesn't work for me," or felt like you're failing at marketing while everyone else seems to make it look easy, this episode is going to completely change your perspective. The truth is, DIY marketing absolutely can work—but not the way most people are doing it. There's a massive gap between what you think DIY marketing means and what it actually requires to succeed. And that gap is exactly why you're struggling. Most business owners believe DIY marke...

If you've ever thought "I'm just not a natural marketer," or convinced yourself that marketing requires skills you don't have, this episode is going to completely shift your perspective. Here's the truth: if you had the guts to start a business, learn new skills, handle rejection, and keep going when things got hard—you've already got everything you need to succeed at marketing. You're just not applying those same strengths to your marketing yet. In this episode, I'm breaking down why the sam...

If you've ever thought "I'm too busy serving clients to focus on marketing" or convinced yourself that word-of-mouth is enough, this episode is going to make you seriously reconsider those decisions. The truth is, you're either investing in marketing now, or you'll be paying much higher costs later. There's no third option. But most business owners don't see these costs until it's too late—until they're in a feast-or-famine crisis, watching opportunities go to competitors, or realising they'v...

If you've been thinking "I should probably hire an agency" every time your marketing feels overwhelming, this episode might save you tens of thousands of dollars—and give you back your confidence. The truth is, most small businesses don't actually need an agency, at least not yet. What they need is a clear plan, solid systems, and the willingness to show up consistently. The difference between businesses that succeed with DIY marketing and those that struggle isn't budget or professional desi...

If you've been blaming Instagram or Facebook for your lack of clients, this episode is going to be uncomfortable—but necessary. The truth is, if your posts aren't converting followers into paying clients, it's probably not the algorithm's fault. It's something much more fixable, but it requires honest reflection about what you're actually posting. In this episode, I'm breaking down the 8 real reasons your content isn't generating sales conversations—from posts that are all about you instead o...

If you've ever felt like you're constantly creating content but not seeing results, or found yourself posting on five different platforms every day wondering why you're not getting more customers, this episode is going to feel like a warm hug. Marketing burnout is real, and it's everywhere—but nobody talks about it because we think it means we're not cut out for business. The truth is, the businesses that make marketing look effortless aren't doing more—they're doing less, but doing it better...

Running a business in a small town comes with its own set of unique challenges—and incredible opportunities. From the “fishbowl effect” where everyone knows your every move, to the limited customer base and resources, small town business life is real and raw. But it also comes with hidden advantages most city businesses would envy: deeper relationships, less competition, and word-of-mouth that spreads like wildfire. In this episode, I’m pulling back the curtain on what it really takes to grow...