About this episode

This episode discusses the pitfalls of using Meta's Ad Library for competitor research and how to avoid making poor advertising decisions based on assumptions.

Meta's Ad Library can be a useful research tool, but many advertisers use it in a way that can lead to bad assumptions and poor decisions. In this episode, I explain why seeing a competitor's ad does not mean that the ad is working, what the Ad Library can and cannot tell you, and how to use competitor research without blindly copying ads that might not be profitable, strategic, or relevant to your business. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com

People in this episode

Host: Phil

Topics covered

• Facebook Ad Library
• competitor research
• advertising mistakes
• ad performance
• marketing strategy

Keywords

• Facebook Ads
• Ad Library
• competitor analysis
• advertising strategy
• marketing mistakes

Mentioned in this episode

Organizations: Meta, Facebook, Instagram, FBAdsPodcast.com, philgrahamdigital.com

More episodes of Next Level Facebook Ads Podcast

• EP 480: Why Panic Is So Expensive in Facebook Ads · July 21, 2026 · 9 min
• EP 479: The Hidden Bottleneck Between the Ad Click and the Sale · July 14, 2026 · 10 min
• EP 478: Why Your Facebook Ads Need a Stronger Point of View · July 7, 2026 · 9 min
• EP 476: The Hidden Cost of Chasing Cheap Leads · June 23, 2026 · 8 min
• EP 475: The Facebook Ad Funnel Leaks I See All the Time · June 16, 2026 · 10 min
• EP 474: How Much Ad Data Is Enough Before You Make a Change? · June 9, 2026 · 13 min

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