About this episode

Nadiya Attard and Martin Martirosyan discuss the growth of Imagine Live and the future of live casinos, including the role of AI dealers and market challenges.

🎙️ NEXT.io Podcast #267 with Martin Martirosyan, CEO of Imagine Live Group & Nadiya Attard, Chief Commercial Officer Imagine Live has grown from 7 tables in 2022 to over 150 today — with studios in Armenia, Romania and Spain. But the bigger story is what's coming next. In this episode, Martin and Nadiya break down the AI dealer debate, the operator dependency trap, and why quality is the one thing they refuse to discount. ⏰ Timestamps: 00:00 - Intro & Sponsors 01:41 - Meet Nadiya Attard & Martin Martirosyan 02:14 - Nadiya's move to Imagine Live: what impressed her 03:24 - Imagine Live's origin story: from 7 tables to 150+ 04:33 - AI live dealers: hype or the future? 06:18 - Will AI replace real dealers? Martin's honest take 08:30 - Are players actually asking for AI dealers? 09:44 - How Imagine Live uses AI: infrastructure, not a gimmick 16:30 - Localization in live casino: why one Spanish doesn't fit all 24:00 - The Armenia advantage: talent, speed and studio quality 31:00 - Breaking into new markets: the operator relationship challenge 38:00 - The operator dependency trap: why 40%+ from one supplier is a risk 41:15 - The Playtech monopoly lesson and what's…

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