54. Designing for Millions of Users (feat. Jay Dutta, Global Head of UX, Deutsche Bank)
About this episode
Therese interviews Jay Dutta about designing for millions of users while preserving empathy and context.
In this episode, Therese interviews Jay Dutta—Global Head of UX at Deutsche Bank about how designing at scale isn’t just about reaching millions, but about preserving depth: of empathy, culture, and context. With a career spanning Adobe, Flipkart, and MakeMyTrip, Jay reflects on why he’s drawn to complex, broken systems and how those environments offer the richest opportunities for impact. He discusses the importance of designing for the individual within vast systems, and how storytelling, risk-taking, and honoring human experiences can lead to more meaningful and scalable design solutions. About the speaker: JayDutta.com | LinkedIn DesignUp Conference (Bangalore, India - Nov 3-5, 2025 ): https://designup.io/ Related NN/G Course: Global UX: Designing and Leading Across Cultures (full-day & half-day courses) Related Free NN/G Articles: ‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences (free article) Modify Your Design for Global Audiences: Crosscultural UX Design (free article) Imagery Helps International Shoppers Navigate Ecommerce Sites (free article)
People in this episode
Host: Therese
Guest: Jay Dutta
Topics covered
- designing for scale
- user experience
- empathy in design
- storytelling
- cross-cultural design
- complex systems
Keywords
- UX design
- mass-market products
- global audiences
- human experiences
- design solutions
Mentioned in this episode
Organizations: Deutsche Bank, Adobe, Flipkart, MakeMyTrip, Nielsen Norman Group
Places: Bangalore, India
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- 56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)
- 55. Democratizing Research in the Age of AI (feat. Ned Dwyer, CEO & Co-founder of Great Question)
- 53. Why You're Not Getting Job Interviews (feat. Hang Xu, Design Recruiter)
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