55. Democratizing Research in the Age of AI (feat. Ned Dwyer, CEO & Co-founder of Great Question)
About this episode
Ned Dwyer discusses the balance between access and rigor in UX research amidst the rise of AI and the need for democratization.
The interest in “customer insights” is higher than ever, and more people are interested in both research insights and carrying out research on their own. But, who’s making sure research is done well? Therese sits down with Ned Dwyer, CEO and co-founder of Great Question, to talk about the balance between access and rigor in UX research. They discuss the need for democratization charters, how AI is reshaping research roles, and why enabling good research at scale is as much a cultural challenge as it is a technical one. Connect with Ned Dwyer: LinkedIn Learn more about Great Question Subscribe to Great Question’s Newsletter Learn about UX: nngroup.com/learning Related NN/g Courses & Articles: ResearchOps: Scaling User Research (UX Certification course) Democratize Research in 5 Steps (free article) Democratization of UX (13-min video)
People in this episode
Hosts: Therese, Nielsen Norman Group
Guest: Ned Dwyer
Topics covered
- UX research
- AI in research
- democratization of research
- customer insights
- research rigor
Keywords
- customer insights
- UX research
- AI
- democratization
- research rigor
Mentioned in this episode
Organizations: Great Question, Nielsen Norman Group
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- 56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)
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