802. Start With Your Best People

802. Start With Your Best People

From No Days Off with Brian Gubernick by Brian Gubernick

April 27, 2026 · 13 min

About this episode

Brian Gubernick discusses the importance of starting with top performers to drive cultural change in organizations.

Most leaders try to change everything by talking to everyone, and that's why it fails. In this episode, Brian Gubernick breaks down a better approach: start with your top performers. Culture isn't announced, it's modeled. Get your best people bought in, and they'll carry the standard for everyone else. The challenge: identify your top 2–3 and bring them in first, or be the one who goes first. -- Get on the list to receive Brian's monthly newsletter: https://nodaysoff.com/subscribe/ Tune in to this podcast every weekday morning for 10 minutes or less as Brian shares lessons and stories about how to make positive changes in your life and business, one day at a time. That's what the "No Days Off" movement is all about. The objective is to spend focused time each day improving in some small way. Each episode presents questions to contemplate, concepts to understand, and actions to take in Business & Leadership, Wealth & Finances, Personal Development & Growth Time Management, Mindset & Attitude, Relationships, Family & Parenting, and Health. Watch Brian's TedX Talk: https://youtu.be/RiiTLvLmgsM?si=OrVjtt7Jb-j-HJ1i Visit our Resources Page to download helpful worksheets and diagrams…

People in this episode

Host: Brian Gubernick

Topics covered

  • leadership
  • top performers
  • organizational culture
  • business strategy
  • personal development

Keywords

  • leadership
  • top performers
  • organizational culture
  • business improvement
  • personal growth

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