219: Your Homepage Is Not Your Homepage Anymore with Rand Fishkin
About this episode
Rand Fishkin discusses the inconsistencies of AI brand recommendations and the importance of brand building for AI visibility.
Rand Fishkin, co-founder of SparkToro and one of the most influential voices in digital marketing history, shares research proving that AI brand recommendations are wildly inconsistent. You'd need to ask ChatGPT 1,500 times to get the same brand list in the same order twice. We discuss why AI ranking tools are selling metrics that don't exist, why Google is still 210x bigger than ChatGPT, and why brand building (not digital marketing tricks) is the real lever for AI visibility. About the Gues...
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