225: Every Website Already Has An Agent Experience And Most Are Bad With Netlify CEO Matt Biilmann
About this episode
Matt Biilmann discusses the evolution of user-agent experiences on the web and the implications of AI navigating it.
The user-agent string in the HTTP header has been there since the 1990s. The web was built with software navigating it on someone's behalf. For thirty years that someone was a human. That changes now. Matt Biilmann, CEO and co-founder of Netlify, was one of the first to take seriously what it means when the "user" navigating the web is an AI agent. He published the foundational essay on Agent Experience in January 2025, pivoted his entire company around it, and recently shipped netlify....
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- 220: Google Patented Replacing Your Landing Page With AI
- 219: Your Homepage Is Not Your Homepage Anymore with Rand Fishkin
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