Ep26. Google Ads for Local Businesses. Avoid costly mistakes.
From No Script Show by Nathan Wrigley, David Waumsley
November 29, 2025 · 41 min
About this episode
David Waumsley and Nathan Wrigley discuss Google Ads for local businesses, highlighting common mistakes and the importance of targeted advertising.
On the podcast today we have David Waumsley and Nathan Wrigley. David and Nathan have been helping local businesses build websites for years, gaining insight into the world of digital marketing and the challenges faced by small business owners, from vets and accountants to electricians and therapists. In this episode, they turn their attention to Google Ads, demystifying pay-per-click advertising for those new to it. With the rapid shift from traditional marketing, think local papers and radio, to digital options, spending your marketing budget wisely is more important than ever. David begins by sharing his experiences supporting clients as they navigate Google Ads: requests to set up tracking scripts, questions about campaign managers, and a recent odd appointment with Google’s own support team. There’s skepticism, are Google’s new beginner-friendly moves as helpful as they seem? As Google adapts to challenges in its search dominance, the duo explore what this means for newcomers. Nathan and David then break down the landscape. Why is Google so powerful? What do statistics about return on investment actually mean, and why do most small businesses lose money? They discuss the…
People in this episode
Hosts: David Waumsley, Nathan Wrigley
Topics covered
- Google Ads
- local businesses
- digital marketing
- pay-per-click advertising
- marketing budget
- traditional vs digital marketing
Keywords
- Google Ads
- local businesses
- digital marketing
- pay-per-click
- advertising mistakes
- marketing strategies
Mentioned in this episode
Organizations: Google
More episodes of No Script Show
- Ep 31. Inclusive design · May 21, 2026 · 40 min
- Ep 30. Content design · April 2, 2026 · 36 min
- Ep 29. Making a website owners manual · March 13, 2026 · 60 min
- Ep 28. Trap or Trade off What small businesses should know before getting a website · February 6, 2026 · 54 min
- Ep27. Enshittification. Why We Need Independent Websites. · January 9, 2026 · 1h 6m
- Ep25. Form options for static websites · September 10, 2025 · 50 min
Explore listener stats, chart rankings, contacts and more on the No Script Show podcast page.