Choice Drops Elite Status to 5 Nights: What Owners Gain
About this episode
The episode discusses the changes to Choice Hotels' loyalty program and the implications for hotel owners.
Choice's loyalty refresh goes the opposite direction of most programs: easier to earn, easier to reach status, easier to redeem. During Choice Hotels International's 70th Annual Convention in Las Vegas, I talked with Noha Abdalla, Chief Marketing Officer at Choice Hotels, about the Choice Privileges refresh, the Keegan-Michael Key campaign, and why owners should care. 🎭 Keegan-Michael Key helps Choice break through generic hotel marketing 💳 Choice Privileges changes: second + third stay bonuses, first elite tier at 5 nights (down from 10), plus a new Titanium top tier 🏈 Passion points: Learfield college sports + Trackhouse Racing/NASCAR for access members actually want 💰 Owner angle: loyalty members stay more often, spend more, and cost less to acquire 📈 Noha says members who joined in Q1 this year spent 5% more than members who joined in Q1 last year Want the weekly roundup of news, videos, and what you might've missed? Text HOTEL to 66866 for #NoVacancyNews.
People in this episode
Guest: Noha Abdalla
Topics covered
- loyalty programs
- hotel marketing
- Choice Privileges
- owner benefits
- customer spending
- Keegan-Michael Key campaign
Keywords
- Choice Hotels
- loyalty refresh
- elite status
- hotel marketing
- customer loyalty
- spending habits
- Keegan-Michael Key
Mentioned in this episode
Organizations: Choice Hotels International, Choice Privileges, Learfield, Trackhouse Racing, NASCAR
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