Healthcare Marketing – What Does That Mean Actually?
From NSCHBC Edge Podcast by National Society of Certified Healthcare Business Consultants (NSCHBC)
March 10, 2026 · 24 min
About this episode
This episode discusses the importance of understanding healthcare marketing and the distinctions between marketing and promotion for medical practices.
Many medical practices hire marketing firms — but the why isn’t always clear. Are you promoting new services, trying to attract more patients, or working to strengthen trust within your existing patient base? In this episode, Terry Fletcher and member Carl White break down the difference between marketing and promotion for medical practices, and what practices should evaluate before bringing on a marketing consultant.
People in this episode
Host: Terry Fletcher
Guest: Carl White
Topics covered
- healthcare marketing
- medical practices
- patient attraction
- marketing consultants
- trust building
Keywords
- healthcare marketing
- medical practices
- patient trust
- marketing consultants
- promotion
Mentioned in this episode
Organizations: National Society of Certified Healthcare Business Consultants
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- Healthcare Consultant Challenges · January 13, 2026 · 26 min
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