Healthcare Marketing – What Does That Mean Actually?
About this episode
This episode discusses the importance of understanding healthcare marketing and the distinctions between marketing and promotion for medical practices.
Many medical practices hire marketing firms — but the why isn’t always clear. Are you promoting new services, trying to attract more patients, or working to strengthen trust within your existing patient base? In this episode, Terry Fletcher and member Carl White break down the difference between marketing and promotion for medical practices, and what practices should evaluate before bringing on a marketing consultant.
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