Inside the Massive Business of Modern College Football with Ben Godwin

Inside the Massive Business of Modern College Football with Ben Godwin

May 21, 2026 · 44 min · Season 3

About this episode

The episode explores the transformation of college football in the modern sports economy with insights from Ben Godwin on faith and integrity amidst rapid changes.

What happens when an industry built on competition, performance, and money begins to reshape itself overnight? In the modern sports economy, name, image, and likeness have become massive assets, and the transfer portal has completely rewritten the rules of loyalty. College athletes are suddenly being asked to make massive, adult business decisions before they have even reached adult maturity. The question is no longer whether sports shape our culture, but what kind of people the system forms in the process. In this episode of Nuance, host Case Thorp welcomes Ben Godwin, Vice President of Licensing at Catapult, to explore faith, work, and moral presence in the modern sports economy. Ben pulls back the curtain on the rapid professionalization of college athletes and shares how faith and work shape his approach to leading with integrity in a high-speed system where incentives often point elsewhere. From sports data analytics to corporate clearances, Ben explains how to bring order and truth to a tumultuous landscape. Through their discussion, Ben helps listeners see how a mature, Christian worldview can withstand the intense pressures of a "win-now" culture. 🔑 Key Topics Covered in…

People in this episode

Host: Case Thorp

Guest: Ben Godwin

Topics covered

Keywords

Mentioned in this episode

Organizations: Catapult, NCAA

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