AI in small businesses: hype, hope or hard reality?

AI in small businesses: hype, hope or hard reality?

April 17, 2026 · 20 min

About this episode

The episode discusses the challenges and opportunities of AI adoption in small businesses, featuring insights from entrepreneurs.

Recorded live for the first time at the 7th Digital for SMEs (D4SME) Roundtable, this special episode is hosted by Shayne MacLachlan and Alix Philouze. While 61% of SMEs report using AI, three quarters remain beginners, highlighting a gap between adoption and confidence. Joined by entrepreneurs Regitze Vestergaard Jacobsen, Robyn Baker and Leonardo Baggiani, the discussion explores how small businesses are experimenting with AI, managing cyber risks, navigating costs and skills gaps, and protecting jobs, identity and the human touch. A candid, on the ground conversation to explore what matters most to entrepreneurs facing these challenges today. Hosts: Shayne MacLachlan, Public Affairs and Communications Manager at the OECD Centre for Entrepreneurship, SMEs, Regions and Cities. Alix Philouze is a communications co-ordinator at the OECD Centre for Entrepreneurship, SMEs, Regions and Cities, where she works with both the SME and Entrepreneurship division and the Cities, Urban Policies and Sustainable Development division. She holds a degree in European Studies from Trinity College Dublin. Guests: Robyn Baker | https://www.linkedin.com/in/robyn-baker-257924396/ Robyn Baker is an…

People in this episode

Hosts: Shayne MacLachlan, Alix Philouze

Guests: Regitze Vestergaard Jacobsen, Robyn Baker, Leonardo Baggiani

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Organizations: OECD, Unicorn Copy & Strategy

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