OECD Podcasts

Over the 10 years, global tourism has been reshaped by successive crises, from the collapse of travel during COVID-19, the Russia-Ukraine war, and the current conflict in the Gulf and the rise of petrol prices. In this episode, Shayne MacLachlan from the OECD, speaks with Sergio Guerreiro, Chair of the OECD Tourism Committee, about how governments have responded to uncertainty and what resilience means in practice. Together, they explore how tourism policy is evolving to balance growth with sustainability, community impact and long-term stability in an increasingly unpredictable world. Host: Shayne MacLachlan, Public Affairs and Communications Manager at the OECD Centre for Entrepreneurship, SMEs, Regions and Cities Guest : Sergio Guerreiro / https://www.linkedin.com/in/sergioguerreiro74?originalSubdomain=pt To learn more about policy area: https://www.oecd.org/en/topics/tourism.html To read more on tourism policy in Portugal by Serio Guerreiro: https://oecdcogito.blog/2026/01/07/tourism-at-a-turning-point-the-next-generation-of-policy-making/ To learn more about the OECD, our global reach, and how to join us, go to www.oecd.org/about/ To keep up with latest at the OECD, visit www.oecd.org/ Get the latest OECD content delivered directly to your inbox! Subscribe to our newsletters: www.oecd.org/newsletters

With hundreds of sustainability and impact labels in circulation, how can consumers, policymakers and investors identify organisations that really do put people over profit? And why does it matter for the social economy? In this episode of Cogito Talks, Shayne MacLachlan is joined by Ruben Rebelo from the European Commission and Sofija Rakcejeva from the OECD to explore how labels can do more than just make social economy more visible and easier to support but also help people do better. Drawing on a recent joint OECD and European Commission report, we will unpack the different types of labels that exist, from those exclusively for social economy entities to broader impact and financial labels, and discuss how they can guide funding, policy decisions and consumer choices. Host: Shayne MacLachlan, Public Affairs and Communications Manager at the OECD Centre for Entrepreneurship, SMEs, Regions and Cities Rúben Rebelo is a policy officer currently serving at the Directorate-General for Employment, Social Affairs and Inclusion of the European Commission. He joined the ‘Social and Inclusive Entrepreneurship’ unit in 2021 and is working on the implementation of the Social Economy Action Plan. He was involved in drafting and negotiating the Council recommendation on developing social economy framework conditions, and in publishing the Special Eurobarometer on the social economy in the lives of Europeans. Sofija Rakcejeva is a policy analyst in the Social Economy and Innovation Unit at the OECD Centre for Entrepreneurship, SMEs, Regions and Cities, where she analyses the contribution of the social economy to policy priorities such as affordable housing and social inclusion, as well as framework conditions that can increase its impact, including labels, taxation and access to finance. Before joining the OECD, Sofija co-authored two technical briefs and contributed to due diligence of microfinance projects at the Council of Europe Development Bank. Sofija holds an MA in International Economic Policy from Sciences Po and a BA in History, Politics and Economics from University College London. To learn more about the OECD, our global reach, and how to join us, go to www.oecd.org/about/ To keep up with latest at the OECD, visit www.oecd.org/ Get the latest OECD content delivered directly to your inbox! Subscribe to our newsletters: www.oecd.org/newsletters

India's rural areas are developing at an extraordinary rate, and it poses both challenges and extraordinary opportunities to rethink development at a large scale. Across the OECD, over nine in ten households are now connected to the Internet, but in rural regions connectivity still lags behind, with only about 89% of rural households having even a basic broadband connection. https://www.oecd.org/en/publications/2024/11/oecd-digital-economy-outlook-2024-volume-2_9b2801fc.html India reflects these contrasts in its own way, but the speed of change is remarkable. Over the four years ending in December 2024, internet penetration in rural India surged from 59% to 78%, a jump that outpaced urban growth, which rose from 77% to 90% over the same period. https://telecom.economictimes.indiatimes.com/news/industry/indias-rural-subscribers-to-primarily-drive-arpu-growth-in-fy26-crisil/121130745 Recorded live from the OECD Rural Development Conference in Rio de Janeiro, Shayne MacLachlan speaks with Shahid Iqbal Choudhary, Secretary to the Government in the Department of Rural Development and Panchayati Raj, about how India’s fascinating track-record of rural transformation can offer practical lessons to policymakers everywhere. Tune in to hear how one of the world’s most dynamic rural transformations is unfolding and what it means for the future of development. Dr. Shahid currently serves as Secretary to the Government, Department of Rural Development and Panchayati Raj (Local Self-Government). Over the course of his distinguished public service career, he has held several key leadership positions, including Secretary, Tribal Affairs, J&K Government; CEO, Mission Youth J&K; Managing Director, Skill Development & Livelihood Initiatives; and multiple tenures as District Development Commissioner/District Magistrate in Srinagar, Rajouri, Bandipora, Leh, Udhampur, Kathua, and Reasi. He has also served as Additional Secretary in the Chief Minister’s Office, Director, Information & Public Relations, Managing Director, J&K Tourism Development Corporation, Additional Secretary, Planning & Development, Special Officer, Relief & Reconstruction Leh, and SDM Nowshera. Internationally, Dr. Shahid is recognized as a resource person on mobile indigenous communities, transhumance, and migration. He is a member of the UN Working Group for the International Year of Rangelands and Pastoralists and has represented India in international collaborations on pastoralism and migratory indigenous peoples in Albania (2021), Ethiopia (2021), and Italy (2022). As Public Affairs and Communications Manager, Shayne engages with policy issues concerning SMEs, tourism, culture, regions and cities to name a few. He has worked on a number of OECD campaigns including “Going Digital”, "Climate Action" and "I am the future of work". **** To learn more, visit OECD Latin American Rural Development Conference www.oecd.org/en/events/2025/11/…nt-conference.html and the OECD's work on Rural Development www.oecd.org/en/topics/policy-i…l-development.html. Find out more on these topics by reading Reinforcing Rural Resilience www.oecd.org/en/publications/re…e_7cd485e3-en.html and Rural Innovation Pathways www.oecd.org/en/publications/ru…s_c86de0f4-en.html. To learn more about the OECD, our global reach, and how to join us, go to www.oecd.org/about/ To keep up with latest at the OECD, visit www.oecd.org/ Get the latest OECD content delivered directly to your inbox! Subscribe to our newsletters: www.oecd.org/newsletters

Rural populations are shrinking. In 11 of the 29 OECD countries included in the OECD Reinforcing Rural Resilience report (https://www.oecd.org/en/publications/reinforcing-rural-resilience_7cd485e3-en.html), rural populations are declining, not only as percentage of national populations but also in absolute numbers. Rural regions close to cities are also exposed to this trend, particularly if their populations tend more easily to move to urban areas. Despite not being an OECD Member country, Kazakhstan is experiencing similar trends. During the Soviet Union, its urban population was 53% but today that percentage has increased to 63%. Now only 37% of its population is living in rural areas, with only 5% of its GDP coming from the agricultural sector. Discussing all things decentralisation, digitalisation and democracy in Kazakhstan, Shayne MacLachlan from the OECD has a conversation with Zhanerke Kochiigit. This conversation took place at the 2025 OECD Latin American Rural Development Conference, Rural-Urban Connections: Pathways to Sustainable Development (https://www.oecd.org/en/events/2025/11/oecd-latin-american-rural-development-conference.html) in Rio de Janeiro, Brazil. Have a listen. Zhanerke Kochiigit is a researcher in Nazarbayev University, located in Astana, Kazakhstan. She works in the Graduate School of Public Policy and is dedicated to studying rural development in northern regions of Kazakhstan, where there is very low population density. Her recent papers include: "Analysis of Migration Processes and Recommendations on Regulation of Internal Migration from Southern to Northern Regions of Kazakhstan" https://www.researchgate.net/publication/345845312_Analysis_of_Migration_Processes_and_Recommendations_on_Regulation_of_Internal_Migration_from_Southern_to_Northern_Regions_of_Kazakhstan?_tp=eyJjb250ZXh0Ijp7ImZpcnN0UGFnZSI6InByb2ZpbGUiLCJwYWdlIjoicHJvZmlsZSJ9fQ and " Actual aspects of population migration from labor surplus to the labor-deficit regions of Kazakhstan and state regulation of migration processes" https://www.researchgate.net/publication/328552379_Actual_aspects_of_population_migration_from_labor_surplus_to_the_labor-deficit_regions_of_Kazakhstan_and_state_regulation_of_migration_processes. She previously worked at Eli Lilly and Company as a Product Manager. https://www.linkedin.com/in/zhanerke-kochiigit-7ab130b9/?originalSubdomain=kz **** To learn more, visit OECD Latin American Rural Development Conference https://www.oecd.org/en/events/2025/11/oecd-latin-american-rural-development-conference.html and the OECD's work on Rural Development https://www.oecd.org/en/topics/policy-issues/rural-development.html. Find out more on these topics by reading Reinforcing Rural Resilience https://www.oecd.org/en/publications/reinforcing-rural-resilience_7cd485e3-en.html and Rural Innovation Pathways https://www.oecd.org/en/publications/rural-innovation-pathways_c86de0f4-en.html. To learn more about the OECD, our global reach, and how to join us, go to www.oecd.org/about/ To keep up with latest at the OECD, visit www.oecd.org/ Get the latest OECD content delivered directly to your inbox! Subscribe to our newsletters: www.oecd.org/newsletters

Recent OECD data show that around one in ten people across member countries have no one they can rely on in times of need, underscoring the growing urgency of loneliness and social isolation. In today’s episode, we explore how one Parisian neighbourhood has decided to push back through the creation of a vibrant community movement that’s reshaping daily life. Recorded with Patrick Bernard founder of La République des hypers voisins, and Marion Lagadic, an OECD colleague who is also a member of the collective, this conversation dives into how a small gathering in a local restaurant blossomed into a powerful neighbourhood network grounded in trust, conviviality, and mutual support. From organising a 1 500-person street banquet to creating WhatsApp groups that connect thousands of residents, Patrick and Marion share how intentional social ties can strengthen safety, wellbeing, and even help older neighbours remain in their homes. Hosted by Amal Chevreau, Head of the Social Economy and Social Innovation Unit at the OECD, this episode also highlights the growing evidence on why community relationships matter, revealing how local initiatives can influence quality of life, reinforce social cohesion, and inspire new approaches to public policy. **** To learn more, visit the OECD’s Social economy and social innovation webpage. https://www.oecd.org/en/topics/sub-issues/social-economy-and-social-innovation.html Follow the great work of La République des Hyper Voisins on Facebook and Instagram. https://www.facebook.com/hypervoisins/?locale=fr_FR https://www.instagram.com/hypervoisins/?hl=en To learn more about the OECD, our global reach, and how to join us, go to www.oecd.org/about/ To keep up with latest at the OECD, visit www.oecd.org/ Get the latest OECD content delivered directly to your inbox! Subscribe to our newsletters: www.oecd.org/newsletters

Even though 40% of young people would prefer to be self-employed, the reality does not match their aspirations. If young people were as active in entrepreneurship as 30- to 49-year-old men, there would be an additional 3.6 million more young entrepreneurs across OECD countries. This episode of OECD podcast features Joni Rakipi from ETH Zürich and is hosted by Shayne MacLachlan from the CFE. Joni, originally from Albania and now based in Zürich, explains deeptech as solving complex problems through scientific breakthroughs, emphasising its long-term impact. He highlights barriers young entrepreneurs face, such as limited access for foreign nationals and regulatory hurdles, advocating for open doors and deregulation to foster innovation. The episode encourages young entrepreneurs and policymakers to engage with these insights. Tune in to hear from a young entrepreneur, in his own words. As Public Affairs and Communications Manager, Shayne MacLachlan engages with policy issues concerning SMEs, tourism, culture, regions and cities to name a few. He has worked on a number of OECD campaigns including “Going Digital”, "Climate Action" and "I am the future of work". Joni Rakipi holds a Bachelor of Science (B.Sc.) in Mechanical Engineering from the Karlsruhe Institute of Technology (KIT) and a Master of Science (M.Sc.) in Management, Technology & Economics (METC) from ETH Zürich. He currently holds the role of Investor Connect Program Manager at ETH Zürich; an initiative of ETH Entrepreneurship aimed at connecting investors with spin-offs of ETH Zürich. From 2022 – 2024, he served as President at the ETH Entrepreneur Club. He is heavily involved in the start-up and entrepreneurial ecosystem of Switzerland and other neighbouring countries. To learn more, visit the YEPA hub https://yepa-hub.org/ Find out about the OECD's work on inclusive entrepreneurship https://www.oecd.org/en/topics/inclusive-entrepreneurship.html and the Missing Entrepreneurs 2023 Report https://www.oecd.org/en/publications/the-missing-entrepreneurs-2023_230efc78-en.html To learn more about the OECD, our global reach, and how to join us, go to www.oecd.org/about/ To keep up with latest at the OECD, visit www.oecd.org/ Get the latest OECD content delivered directly to your inbox! Subscribe to our newsletters: www.oecd.org/newsletters

How can we turn great ideas into lasting social impact? In this episode of the OECD Podcast, Shayne MacLachlan speaks with Jeroen Jutte, Head of the European Social Fund Coordination Unit at the European Commission. They explore how the EU is using its flagship funding instrument to support and scale social innovation—from pilot projects in disadvantaged communities to multi-country initiatives reaching millions. With funding of over €2 billion dedicated to social innovation, the ESF+ offers a powerful model for using public investment to solve social challenges. Tune in to learn how Europe is taking ideas from the ground and turning them into lasting change. To learn more on ESF+: https://european-social-fund-plus.ec.europa.eu/en https://european-social-fund-plus.ec.europa.eu/en/social-innovation Discover the Local Development Forum: https://www.oecd.org/en/networks/oecd-local-development-forum.html Read the report Starting, Scaling and Sustaining Social Innovation: Evidence and Impact of the European Social Fund: https://www.oecd.org/en/publications/starting-scaling-and-sustaining-social-innovation_ec1dfb67-en.html Host: Shayne MacLachlan, Public Affairs and Communications Manager at the OECD Centre for Entrepreneurship, SMEs, Regions and Cities Guest: Jeroen Jutte leads the European Social Fund Plus coordination unit in the Employment, Social Affairs and Inclusion DG of the European Commission. He has also led units dealing with Romania/Bulgaria, the European Semester (EU economic governance), and one dealing with budget discharge as well as relations with the European Court of Auditors. Mr. Jutte is a macro economist by training. To learn more about the OECD, our global reach, and how to join us, go to www.oecd.org/en/about.html To keep up with latest at the OECD, visit www.oecd.org/ Get the latest OECD content delivered directly to your inbox! Subscribe to our newsletters: www.oecd.org/en/about/newsletters.html

What happens when we flip the urban planning script — putting people, not cars, at the heart of our cities and regions? In this 15-minute episode, Professor Carlos Moreno - creator of the “15-minute city” and now a leading voice behind the “30-minute region” - joins the OECD’s Soo-Jin Kim to explore how we can build more inclusive, connected and resilient places. From the sidewalks of Paris to rural areas reimagining public services, Carlos shares a bold vision of proximity, empowerment, and local opportunity. Tune in to hear how the future of urban and regional development might be just around the corner — literally. Host: Shayne MacLachlan, Public Affairs and Communications Manager at the OECD Centre for Entrepreneurship, SMEs, Regions and Cities Guests: Carlos Moreno is a Franco-Colombian researcher and Professor at the University of Paris 1 Panthéon-Sorbonne, internationally recognised for developing the 15-minute city concept. He is currently expanding his work through the “30-minute region,” a model designed to bring proximity and accessibility to entire territories beyond urban centres. Carlos serves as Scientific Director of the ETI Chair (“Entrepreneurship – Territory – Innovation”) and advises cities and international organisations on urban innovation and sustainable planning. Soo-Jin Kim is Head of the Urban Policies and Reviews Unit at the OECD Centre for Entrepreneurship, SMEs, Regions and Cities. Her work focuses on helping national and local governments shape more sustainable, inclusive, and resilient cities. She leads cross-country reviews, develops policy guidance, and brings international perspectives to urban development challenges. To learn more about policy area: https://www.oecd.org/en/topics/urban-development.html To learn more about the OECD, our global reach, and how to join us, go to https://www.oecd.org/en/about.html To keep up with latest at the OECD, visit https://www.oecd.org/ Get the latest OECD content delivered directly to your inbox! Subscribe to our newsletters: https://www.oecd.org/en/about/newsletters.html

Volunteers are the beating heart of any event, from the Olympics to your local school sports day. But beyond the medals and podiums, what impact does volunteering have on individuals, communities, and the broader economy? In this episode, we speak to Max Jablonowski and Betty Anne Bryce, who volunteered at the Paris 2024 Olympic and Paralympic Games. They share their behind-the-scenes experiences, the personal and professional skills they gained, and why volunteering is a powerful force for social good. They also explain what policy makers can do to support and sustain this essential activity. So, join us as we explore the people-powered force behind the Olympics and discuss how we can harness its full potential for communities everywhere. Host: Shayne MacLachlan, Public Affairs and Communications Manager at the OECD Centre for Entrepreneurship, SMEs, Regions and Cities Guests: - Max Jablonowski, Communications Manager for Business at OECD - Betty-Ann Bryce, Senior Policy Analyst at the OECD (Centre for Entrepreneurship, Regions, and Cities in the Regional and Rural Unit) To learn more about the report: https://www.oecd.org/en/publications/unleashing-the-potential-of-volunteering-for-local-development_deab71bd-en.html Discover the OECD involvement: https://www.oecd.org/en/networks/oecd-local-development-forum.html To learn more about the OECD, our global reach, and how to join us, go to https://www.oecd.org/en/about.html To keep up with latest at the OECD, visit https://www.oecd.org/ Get the latest OECD content delivered directly to your inbox! Subscribe to our newsletters: https://www.oecd.org/en/about/newsletters.html

L’intelligence artificielle générative transforme rapidement les marchés du travail, notamment à l’échelle locale. Elle aide à combler les pénuries de main d'œuvre et renforce la productivité. Mais elle creuse aussi la fracture numérique entre les zones urbaines et rurales. Dans cet épisode des Podcasts de l'OCDE, Pauline Arbel et Karen Maguire accueillent Eric Pérès, le Secrétaire général de FO-Cadres. Au fil de leur conversation, Karen et Eric explorent la question de l’impact géographique à l’ère de l’IA générative. Invité : Eric Pérès Animation : Pauline Arbel et Karen Maguire, Cheffe de division pour le Programme pour l'emploi et le développement économique au niveau local (LEED) Pour en savoir plus: Rapport "Création d'emplois et développement économique local : La géographie de l'IA générative" paru en novembre 2024 en anglais. https://www.oecd.org/en/publications/job-creation-and-local-economic-development-2024_83325127-en.html Pour en savoir plus sur l’OCDE et ses travaux, consultez https://www.oecd.org/fr Pour s’abonner à la lettre d’information de l’OCDE : https://www.oecd.org/fr/about/newsletters.html

How does the richest group of households in a country compare to the poorest? How can we expose the growing importance of the digital economy, often hidden in macroeconomic statistics? These questions are at the centre of upcoming updates to the System of National Accounts (SNA), which aim to provide policymakers with the information required to better understand the distribution of income, consumption and saving, and the scale and impact of the digital transformation. In this second episode of Behind the Numbers, Ashley Ward delves into the critical work that ensures ensure that the System of National Accounts (SNA), which provides the international standard for countries to measure their economies, keeps up with an ever-changing world, in conversation with Jorrit Zwijnenburg (Acting Head of National Accounts Division), Bram Edens (Environmental Accounts and Supply-use Tables), and former analyst Li Hiang Ng. Host: Ashley Ward, Advisor and Communications Manager (Statistics and Data Directorate). Guests: - Jorrit Zwijnenburg, Acting Head of Division (National Accounts Division) - Bram Edens, Head of the Environmental Accounts and Supply-use Tables Sections (National Accounts Division) - Li Hiang Ng, Former Analyst (National Accounts Division) To learn more about the OECD, our global reach, and how to join us, go to www.oecd.org/en/about.html To keep up with latest at the OECD, visit www.oecd.org/ Get the latest OECD content delivered directly to your inbox! Subscribe to our newsletters: www.oecd.org/en/about/newsletters.html

Guest: Frida Grundhal, Project Co-ordinator, Yalla Trappan. In this edition of OECD Podcasts, Katrina Baker and Shayne MacLachlan are Joined by Frida Grundahl from Yalla Trappen; a groundbreaking social enterprise dedicated to creating job opportunities and fostering financial independence for Sweden’s foreign-born women. Statistically, foreign-born women are said to be one of the most distant from the labour market and Yalla Trappen is working to empower these women by giving them an opportunity to break down their social isolation, and to help them stand on their own two feet financially. In their conversation, Shayne and Frida discuss examples of Yalla Trappen’s work and strategies, the struggles of establishing a non-profit in a competitive environment and how Yalla Trappen has partnered with business and local government to crack policy challenges regarding foreign-born women and getting them meaningful employment. For more on OECD Local Development https://www.oecd.org/en/topics/sub-issues/local-development.html To learn more about the OECD, our global reach, and how to join us, go to www.oecd.org/en/about.html To keep up with latest at the OECD, visit www.oecd.org/ Get the latest OECD content delivered directly to your inbox! Subscribe to our newsletters: www.oecd.org/en/about/newsletters.html