111. Liza Amlani's Book, The Material Life: “If we’re not innovating the process, everything breaks on the shop floor.”

111. Liza Amlani's Book, The Material Life: “If we’re not innovating the process, everything breaks on the shop floor.”

March 24, 2026 · 32 min · Episode 111

About this episode

Liza Amlani discusses the importance of process innovation in retail and how it impacts store execution.

Most retailers don’t have a technology problem, they have a process problem. In this episode, Paula sits down with Liza Amlani to unpack how the disconnect between corporate strategy and store execution actually shows up on the shop floor. From products stuck in stockrooms to stockouts on core items, they explore why so many retail issues are not caused by a lack of tools, but by the way teams operate in silos across merchandising, design, sourcing, and stores. The conversation goes deeper into what needs to change. Liza shares why process innovation, especially in the concept to market journey, is far more critical than adding new technology. They discuss how leading brands are rethinking collaboration, shortening time to market, and getting closer to the customer. If you care about improving execution, reducing inefficiencies, and building a retail organization that actually delivers on its strategy, this episode is for you. Click here for Liza's Book: Material Life

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