115. TCL's VP of Brand and Digital Marketing, Cole Moir: "You can't change what you don't measure."
About this episode
Cole Moir discusses transforming TCL into a competitive brand through consumer understanding and strategic partnerships.
How do you take a brand most people see as the budget option and turn it into a serious competitor against Samsung, LG, and Sony? You start by knowing your consumer better than they do. Cole Moir is the VP of Brand and Digital Marketing at TCL North America, and in this episode he pulls back the curtain on how he's used partnerships with the NFL, Call of Duty, and the Olympics to put TCL at the center of culture, not just on the shelf. He talks about what most challenger brands get wrong, why he puts measurement before creative, and the one piece of career advice he wishes someone had given him years ago.
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