120. Larroudé's CEO, Ricardo Larroudé: "The best person to program the company they have a vision for is the CEO."

About this episode

Ricardo Larroudé discusses the rapid growth of his footwear brand and the integration of AI into business operations.

This episode was brought to you by Rayon Retail design teams use Rayon to create store layouts, documentation, standards, and presentations in one collaborative platform. By combining design tools and AI in a single workspace, Rayon helps teams move faster from concept to execution while maintaining consistency across locations. If you're looking to design better retail spaces and streamline your workflow, visit rayon.design and sign up for free today When Ricardo Larroude first joined OFFBounds, Larroudé was producing just 300 pairs of shoes a day. Today, the company manufactures more than 2,000 pairs daily, employs 700 people, and has become one of the fastest-growing vertically integrated footwear brands in the market. In this conversation, Ricardo shares how tariffs, rapid growth, and operational complexity pushed him to rethink how he runs the business and why he decided to personally dive into AI instead of delegating it to his technology team. The result was more than automation. Ricardo built an AI-powered operating system that connects data, teams, and decision-making across the company. From improving website conversion rates to eliminating process bottlenecks and…

People in this episode

Host: Paula Macaggi

Guest: Ricardo Larroudé

Topics covered

• retail growth
• AI in business
• operational complexity
• leadership
• footwear industry

Keywords

• footwear
• AI
• business growth
• retail design
• leadership

Sponsors

Rayon

Mentioned in this episode

Organizations: OFFBounds, Larroudé, AI

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