How Empathy, Compassion, and Openness Built a Global Brand for PerfectTed | RTS 2026

About this episode

Marisa Poster discusses how her personal health journey influenced the creation and growth of PerfectTed as a global brand.

In this Omni Talk Retail episode, recorded live at Retail Technology Show 2026 in London from the Vusion podcast studio, Chris Walton speaks with Marisa Poster, Co-Founder of PerfectTed, about how a deeply personal founder story turned into a fast-scaling global consumer brand. Marisa shares how her own experience with anxiety and ADHD shaped the creation of PerfectTed, and why leaning into that story became a turning point for the brand. What started as a personal solution evolved into a clear positioning strategy built on authenticity, empathy, and connection. The conversation also explores how PerfectTed scaled without heavy advertising, instead focusing on physical availability and retail distribution, now reaching nearly 40,000 stores across 50+ countries. Marisa explains why shelf presence became their primary growth engine and how retail partnerships helped accelerate awareness globally. A recurring theme throughout the discussion is the importance of relationships over transactions, and how long-term brand building depends on trust, consistency, and emotional connection with consumers. Key Topics Covered: • How a personal health journey shaped the PerfectTed brand • Why…

People in this episode

Host: Chris Walton

Guest: Marisa Poster

Topics covered

• founder storytelling
• brand loyalty
• retail distribution
• global growth
• emotional connection
• consumer trust

Keywords

• PerfectTed
• anxiety
• ADHD
• retail partnerships
• brand building
• consumer connection
• physical availability
• global distribution

Mentioned in this episode

Organizations: PerfectTed

Places: London

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