NIFT’s Simone Oloman and the Shift to 90 Minute Retail Fulfillment | RTS 2026

NIFT’s Simone Oloman and the Shift to 90 Minute Retail Fulfillment | RTS 2026

From Omni Talk Retail by Omni Talk Retail

April 23, 2026 · 12 min

About this episode

Chris Walton interviews Simone Oloman about the impact of instant delivery on retail expectations and the role of NIFT in transforming stores into local fulfillment centers.

In this Omni Talk Retail episode, recorded live at the Retail Technology Show 2026 in London, Chris Walton speaks with Simone Oloman, Co-Founder and CEO of NIFT, about how instant delivery is reshaping retail expectations. Simone breaks down the idea behind “Need It For Tonight,” a platform turning stores into hyper-local fulfillment centers with 90-minute and same-day delivery. She explains why speed is no longer just a differentiator, but quickly becoming table stakes, and how NIFT is building both a curated marketplace and a B2B solution to power delivery directly at checkout. The conversation also explores how convenience, curation, and real-time tracking are changing customer behavior, why delivery has become one of retail’s biggest friction points, and how AI is being used across both personalization and logistics to scale the model. Key Topics Covered: • The rise of instant delivery in retail • Turning stores into local fulfillment hubs • Marketplace vs B2B delivery models • Why delivery is a major driver of customer satisfaction • The role of curation in a high-speed shopping experience • How AI supports personalization and logistics • Why same-day delivery may soon be…

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