Senior Living Has 100% More Demand Coming…with Barely Any Supply

Senior Living Has 100% More Demand Coming…with Barely Any Supply

From On The Market by BiggerPockets

May 12, 2026 · 29 min · Episode 424

About this episode

The episode discusses the growing demand for senior living investments amidst a severe undersupply and demographic shifts.

One type of investment property is experiencing severe undersupply with a 20-year demographic tailwind on the way. Demand is growing, new supply isn’t even hitting a quarter of the need, and investors are writing off much of this industry as already past its peak. Is this a strategic opportunity to invest in an asset so obvious it’s been overlooked? Of course, we’re talking about senior living investments. Jerry Vinci, founder of CCR Growth, growth partners in senior housing, saw firsthand why investing in senior living is so crucial. Jerry watched all four of his grandparents move into senior living and witnessed the chaos, stress, and struggle of navigating such a crucial time in their lives. Now, Jerry works to help underwrite and optimize senior living facilities, and as an industry insider, he’s seeing a change. Demand is growing…fast. Even the youngest boomers are turning 65 in 2030, and the pipeline of 80+ year olds needing housing is starting to reach a bottleneck. Today, we’re talking about the wave of demand coming (and expected to sustain for two more decades), how investors can get started if they have no experience, the questions to ask before investing in a senior…

People in this episode

Guest: Jerry Vinci

Topics covered

  • senior living investments
  • real estate investing
  • demographic trends
  • investment opportunities
  • housing supply and demand

Keywords

  • senior living
  • investment property
  • Baby Boomers
  • housing demand
  • real estate
  • investment strategies
  • senior housing
  • market trends

Mentioned in this episode

Organizations: CCR Growth, BiggerPockets

Places: United States

More episodes of On The Market

Explore listener stats, chart rankings, contacts and more on the On The Market podcast page.